As part of the promotional campaign "Strength of taste, vitamins and colors. Meet the quality of apples from Europe", representatives of the Association of Polish Fruit and Vegetable Distributors" Unia Owocowa "and the Union of Fruit Growers of the Republic of Poland participated in the SIAL Middle East fair, which took place between 9 and 11 December in Abu Dhabi. Our stand at the Abu Dhabi National Exhibition Center was distinguished not only by its beautiful design but also by the smell and taste of European apples, which visitors could enjoy and delight with their taste at will. They were general food fairs and the share of the fruit and vegetable sector was small, which also made our offer unique. It was also a great opportunity to reach industry representatives not only from the Dubai emirate but also from the UAE capital - Abu Dhabi. The fair was visited by distributors and media from the entire Gulf region as well as neighboring countries, thanks to which European apples are becoming more noticeable and known. The Apples from Europe stand was honored by its presence, among other high representatives of such institutions as e.g. Mr. Ahmed Al Breiki, Director of DED (Dubai Economic Development), branch of Abu Dhabi. We also met with representatives of ESMA (Emirates Authority for Standardization & Metrology). After the meeting at our stand, we also took part in the ESMA presentation on export standards to the United Arab Emirates, gaining valuable knowledge for our exporters. We also had a meeting with representatives of the Abu Dhabi Chamber of Commerce and also had 14 b2b meetings with representatives of the largest apple distributors and importers as well as trade networks. We met, among others, with the rapidly growing VIVA supermarket chain (currently 20 supermarkets in the UAE), belonging to the Landmark Group, and such distributors as: Technav Trading, Mehtab, Al Dahra, KAF, Farzana Trading, Fit Fresh, Barakat and many others. We maintained our current business relations with those with whom we had previously contact and established new, well-foreseeing contacts.
Our stand was also visited by the Polish Ambassador to the UAE, H.E. Robert Rostek, and Mrs. Katarzyna Rzeźniczek - First Counselor, Representative of the Ministry of Agriculture and Rural Development, who actively supported our activities during the fair, associating us with all key industry institutions in Abu Dhabi, such as Abu Dhabi Food Agriculture and Food Safety Authority, or ESMA.
The experts also visited the Al Aweer fruit and vegetable market in Dubai, where almost all companies from this sector have their headquarters, and there are also cold stores and warehouses.
The promotional campaign "Strength of taste, vitamins and colors - meet the quality of apples from Europe" aims to promote European apples, increase their competitiveness and consumption on the United Arab Emirates market and re-export markets from the UAE.
Feel free to contact us and obtain the offer:
Association of Polish Distributors
Fruit and Vegetables "Unia Owocowa"
Tel. (+48) 22 295 01 61
Kom. (+48) 696 859 993
E-mail: [email protected]