Tim Hortons™ Continues to Spread Smiles on National Smile Day

Posted 9 months ago in F&B. 16824 Views

Smiles for miles: #SmileCookieUAE

Tim Hortons™ Continues to Spread Smiles on National Smile Day

Friday 5th October was World Smile Day in the UAE. To celebrate, Tim Hortons™ invited mommy bloggers and children across the UAE to come together for an interactive workshop. The morning event welcomed the region’s most popular mommy bloggers and their children, supporting the brand’s latest initiative, the Smile Cookie.

In its second year of success, the Smile Cookie campaign is activated in partnership with Al Jalila Foundation to support their medical treatment program for children. Each cookie features a cute candy smile, and is on sale at 7AED, with 100% of funds pledged towards the charity.

Mr. Nilesh Ved, CEO and Chairman, Apparel Group commented: “We are humbled to be part of this initiative and support the Foundation’s mission to make a difference in children’s lives as we are always in search for every opportunity to give back to our community. We firmly believe with the support of our customers we will able to make this possible and effectively help raise funds for the Al Jalila Foundation.”

The Tim Hortons™ brand invites and encourages its guests to get a smile to give a smile this year and truly make a difference with every dirham. The Tim Hortons™ Smile Cookie will be available at all Tim Horton’s outlets in the UAE starting from 17th September, 2018 and running till 16th October.


About Tim Hortons® GCC

Tim Hortons® opened its first Café & Baked Shop in Dubai in September 2011, marking the first international step for this loved Canadian brand. The concept found immediate succes, quickly expanding its network across the GCC. In the GCC, Tim Hortons® is proud to partner operating through a master franchise agreement with The Apparel Group, a leading F&B player, head-quartered in Jebel Ali, Dubai. Today, Tim Hortons® operates 129 restaurants, of which 74 are located in the UAE, 38 in KSA, 10 in Qatar, four in Oman, two in Kuwait and one in Bahrain. The latest venue in the portfolio is ADNOC service station in Abu Dhabi – Mafraq area, opened in August 2018.


TIM HORTONS® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, TIM HORTONS® appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products.

To learn more about the Tim Hortons® brand, please visit the Tim Hortons® brand website at www.timhortons.com or follow us on Facebook, Twitter and Instagram.

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