- Team Insomnia supports the use of environmentally sustainable products and services for a #PlasticFreeDubai.
- Get your tickets for Insomnia Dubai at Virgin & Platinumlist.
Dubai, UAE (September 2019): Insomnia Dubai, the biggest gaming festival, in partnership with Dubai-based events company, Global Event Management (GEM), will be a single-use plastic free event, as organisers get set to roll out a series of green initiatives at the the 3-day all-out gaming spectacular, from October 17 to 19, right in the heart of the city at Meydan Grandstand. Environmental sustainability is an issue the Insomnia team is very passionate about, which is why it is determined to be part of the solution to plastic pollution locally, regionally and globally.
Everyone who attends Insomnia Dubai Gaming Festival will be given fabric wristbands, instead of plastic ones, when gaining entry to the event. Additionally, all food and beverages will be served in eco-friendly containers, with eco-friendly cutlery. Gamers will be able to purchase reusable water bottles, while water will be supplied in 18-litre resuable containers from water dispensers, which can be found at all food and beverage trucks and outlets, with free refills also available. Visitors who wish to bring their own bottles will have the option to fill them at a cost of just AED 5.
James Magee, CEO of GEM Events and organizer of Insomnia Dubai commented: “We feel the ‘single-use plastic free’ movement is extremely important, which is why we’re taking the step to lead by example with our gaming festival, which targets a younger demographic and young families. It’s a shocking statistic that every single piece of plastic ever made still exists in some form. It can take 450 years just for a plastic bottle to degrade, and with 51 trillion microscopic pieces of plastic pollution (500 times the number of stars in our galaxy), there’s a real worldwide issue with our consumer habits. We need to work together to form a culture where single use plastics are avoided, and with more and more companies making efforts to be plastic free, it will soon become the norm for us”.
Single-use plastic, or disposable plastic, such as plastic bags, straws, coffee stirrers, soda and water bottles, and most food packaging, are used only once before they are thrown away or recycled. According to the Plastic Free Challenge, roughly 300 million tonnes of plastic is produced each year and half of it is disposable, but only 13% of plastic items are recycled! It’s obvious that we need to use less plastic, which is why Insomnia Dubai is encouraging the local gaming community to move towards environmentally sustainable products and services.
PLAY | LISTEN | WATCH |
at Dubai’s Biggest Gaming Festival.
About Insomnia UK
Player1 Events* runs gaming events and activations around the world. It has been running events for over 20 years for some of the largest and most popular games. Insomnia Gaming Festival is now in multiple countries with the flagship event in the UK. It is a diverse and community led show containing content and features that are relevant to gamers, millennials and fans of popular culture. Welcoming over 100,000 visitors each year, Insomnia is the best place to get your product and brand in front of consumers who are the heartbeat of gaming and pop culture. Player 1 Events is owned by Game Digital, one of the largest and oldest gaming retailers in Europe.
*Previously known as Multiplay Events
About Global Event Management
Global Event Management (GEM Events) is a fully integrated event management, creative communications and experiential marketing agency. Headquartered in Dubai, UAE, with offices in Saudi Arabia and London, and over 30 years unrivalled experience in the Middle East, Global Event Management has organized a range of events and launched more than 500 companies, new brands and products across the globe. It’s because of this that Global Event Management is regarded as one of the leading event management companies in the UAE and across the Middle East. Global Event Management specializes in simple, insightful and creative event and experiential solutions. From corporate events, conferences, exhibitions and concerts, to brand experiences and a wealth of other integrated services, including marketing, public relations, sponsorship and innovative design, lighting and projection, Global Event Management can deliver it all seamlessly.