The appointment comes as part of the company’s new commercial strategy to support the rapid growth and expansion. Assem will oversee the portfolio of 11 brands, 42 hotels with 14,000 keys in addition to 10 hotels are due to open in 2019 and 35 hotels in the pipeline across the region.
Assem holds a degree in Law and carries professional qualifications in Marketing and is currently a member of The Chartered Institute of Marketing (MCIM)
Assem has over 11 years of extensive marketing experience leading marketing and communications in the world's most renowned global hospitality brands such as Kempinski Hotels, Global Hotel Alliance, Starwood Hotels & Resorts, Marriott International and Hilton Hotels & Resorts. Assem will be focusing on driving Millennium Hotels & Resorts brand equity and developing the marketing and communications strategies to reinforce the positioning of the eleven brands.
Kevork Deldelian, Chief Operating Officer of Millennium Hotels & Resorts Middle East and Africa, said, “Haitham brings a wealth of experience and skills in developing successful marketing and communication strategies. It is my pleasure to announce his appointment, and the team looks forward to working with him to complement the rapid growth of the company and propel the Millennium brand to new heights of success”.
Commenting on his appointment, Haitham Assem said, “I am thrilled to be part of Millennium Hotels & Resorts group to drive the brands to its utmost potential. I look forward to contributing to the growth of the company with innovative marketing strategies that will strengthen its position as one of the fastest-growing hotel management companies in the Middle East and Africa”.
About Millennium Hotels & Resorts
Millennium Hotels and Resorts owns, asset manages and operates over 130 hotels worldwide. With almost 40,000 rooms globally, the company is present in nearly all the continents with a portfolio of brands, which serve different market segments. Millennium Hotels & Resorts Middle East & Africa currently operates 42 hotels with almost 14,000 keys in addition to 10 hotels are due to open in 2019 and 35 hotels in the pipeline across the region.
From a single property in Abu Dhabi, Millennium Hotels & Resorts, Middle East & Africa has expanded into various neighbouring destinations and is now recognised as one of the fastest-growing regional hotel management companies in the Middle East & Africa. Along the way, the company has cultivated partnerships with reputable and respected owners.
For more information, please visit www.millenniumhotels.com