Posted 1 year ago in On the Move. 47127 Views

Two new executive appointments at Amwaj Rotana, Dubai

Dubai, 17 June 2019 –

 Deema Sartawi, (Right) has been appointed as the Director of Marketing and Communications at Amwaj Rotana, Jumeirah Beach Residence, Dubai.

 Not a stranger to the Rotana brand, Deema joined Rotana in 2002 and has held various executive positions including the Cluster Director of Marketing and Communications at Al Bustan and Al Murooj Rotana in Dubai, task force to assist the pre-opening team of Burgu Arjaan and Tango Arjaan by Rotana in Istanbul, Turkey during the opening phase for six months as well as Director of Marketing and Communications at Media Rotana, Dubai. Her recently held position was as the Director of Al Bandar Rotana and Al Bandar Arjaan by Rotana, where she actively participated in the pre-opening development of the two hotels at Dubai Creek.

Deema brings over 15 years of extensive experience in the Marketing field and will be responsible for developing and implementing marketing strategies as well as promoting brand awareness through effective marketing campaigns and public relations.


Pierre Basmadjian (Left) has also joined the Amwaj Rotana team as the Director of Human Resources.

 Prior to his appointment, Basmadjian held various executive positions in United Arab Emirates, including Corporate Director of Human Resources at the Rotana Corporate Office and pre-opening Human Resources Director of the Novotel and Adagio Abu Dhabi Al Bustan and Yas Island Rotana & Centro Yas Island.

 An Armenian national, Basmadjian, whose experience spans over 15 years in the hospitality industry, will be responsible for driving the property’s human resources strategy and day to day operations.


 About Amwaj Rotana

Ideally located along Dubai’s famous leisure and retail strip known as “The Walk”, Jumeirah Beach Residence (JBR), guests experience the height of comfort at Amwaj Rotana and also benefit from the features around the vicinity such as Jumeirah Beach, retail shops and entertainment options.

Amwaj Rotana boasts the largest hotel rooms along JBR each with its own balcony facing the Arabian Gulf Sea and Palm Jumeirah. The hotel presents a portfolio of 301 tastefully furnished rooms and suites including the prestigious Club Rotana offering bespoke exclusive services for guests. Families staying at the hotel can also benefit from connecting rooms and suites. Complimentary Wi-Fi is also available throughout the hotel.

With seven great dining concepts offering Italian, American/Japanese, British/American and International cuisine as well as live entertainment, happy hours, theme nights and more, guests can expect a fun-filled and exciting gastronomic experience at the award-winning Rosso, Horizon, JB’s Gastropub and Benihana with its live Teppanyaki show.

Guests looking for a casual setting with sharing concepts can head to the newly opened lounge, Fumo. The menu boasts delicious sushi and new style sashimi from Benihana, Lebanese dishes with a modern twist, wood-fired flatbreads from the host kitchen, Rosso, and many more. The design of the lounge is laid back chic with an Arabesque feel where guests can also enjoy a grape mint or a double apple.

Recreational activities on the hotel grounds include the Bodylines Fitness and Wellness Club that comprises two temperature-controlled adults' and kids' swimming pools, a fully-equipped gymnasium, Jacuzzi, steam rooms, sauna and a spa. The kids get to have extra fun with Flipper's Kids’ Club – an activity centre under supervision for kids aged between 4 to 10 years.


About Rotana

Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa, South Asia and Eastern Europe with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels ‘Treasured Time’. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana and The Residences by Rotana. Treasured Time. The Rotana promise to you.                                                                                                                                                                                                                               

Further information on any Rotana property, its brands or reservations can be obtained by visiting or by contacting one of the regional sales offices.