Barcelo Hotel Group Officially Launches Occidental Sharjah Grand Following 15 Million Dirhams Rebrand

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Property marks the Group’s second Occidental brand in the region

Barcelo Hotel Group Officially Launches Occidental Sharjah Grand Following 15 Million Dirhams Rebrand

United Arab Emirates, March 2019: The onset of 2019 saw the official rebrand of the iconic Sharjah Grand Hotel, to the Occidental Sharjah Grand. The opening further cements Barceló Hotel Group’s aim of expanding its presence in the Gulf Region.

Jaime Buxó, Chief Development Officer at Barceló Hotel Group commented, “We’re excited to continue building our Occidental brand in the region, as this property joins the recently launched Occidental IMPZ Dubai, Conference & Events Centre. We wanted to elevate the offering of the property, especially given that it is a popular spot for residents as well as travellers”. He goes on to add, “The beach front resort makes the most of its prime location, with the close proximity to renowned landmarks, which when coupled with the elegant rebrand, promises for a unique stay in the cultural capital of the UAE”.

The rebrand saw the traditional allure of the dry hotel make way for a more open contemporary style of hospitality. The upgrade extends from the sleek new lobby and retail space, to the in-house restaurant with upgraded show kitchens and dining space. A dedicated bar will serve to keep sport enthusiasts up to date with all the live action from the screens, whilst enjoying delicious nibbles and freshly concocted mocktails and juices.

Rich interiors were given a modern make over, with the hotel now making use of a fresh colour palette and complemented by the abundance of natural light.

Other amenities have also stood to benefit from the rebrand, including the beachfront, where new lounge spaces equipped with luxurious upgraded deck furnishing awaits guests. Providing visitors with all day access to the beaches, water sports and a plethora of child friendly activity, makes the hotel a prime option for those looking for a family friendly getaway.

Ahmad Shaban, Vice President Sales & Marketing for Barceló Gulf, partner of Barceló Hotel Group in the Middle East comments “At this stage, two floors of the property have been modified to comply with the Occidental brand standard, as we aim to continue refurbishments without disruption to the current guest intake and experience. We anticipate the upgrade of the whole hotel to be completed by Q3 this year”.

Ongoing Offers

Name: Early Booking

Offer: Up to 15% discount

Valid until: 31.12.2020


Name: Long Stay Discount

Offer: Up to 10% discount

Valid until: 31.12.2020


Fact Box

Where: Sharjah Grand Hotel

Location: Al Meena Street, Al Khan Beach, the beach Suburb, Al Khaledia Suburb, Sharjah


Free Call (Arabic): 8000 320 053

Free Call (English): 971 92 80 21


About the Barceló Hotel Group:

Barceló Hotel Group is a family run business with over 85 years of history. It is part of the extensive tourism offerings of the Barceló Group including tour operators, incoming services, an airline and 700 travel agencies.

The Barceló Hotel Group is the hotel division of the Barceló Group, which is the 3rd largest chain in Spain and the 29th in the world. It currently operates 247 leisure and city hotels with 4 and 5 stars, and over 53,000 rooms in 22 countries, all marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts y Allegro Hotels.