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12579 27 Jun 2024

Jennifer Johnson as New Vice President of People and Culture

Johnson leadership ensured the development and retention of top talent and management of the organization’s day-to-day operations.

DALLAS, June 26, 2024 – Visit Dallas is excited to welcome Jennifer Johnson as its new Vice President of People and Culture. Johnson joins Visit Dallas with 25 years of extensive experience in human resources and talent management.

For more than a decade, Johnson served as Vice President of Operations at See Monterey, managing human resources, operations and administration. Her leadership ensured the development and retention of top talent and management of the organization’s day-to-day operation#humanresourcess. Before See Monterey, she served as Director of Operations at Tacoma Regional CVB.

"Over the years, I’ve had the privilege of working with Jennifer through Destinations International and its Certified Destination Management Executive (CDME) program, and I know she will be invaluable to Visit Dallas," said Craig Davis, President and CEO of Visit Dallas. "Her proven human resources track record and expertise in the hospitality industry align perfectly with the future of our organization and its goals."

Committed to professional development and growth, Johnson holds certifications as a CDME and a SHRM-Certified Professional (SHRM-CP). Through Destinations International, she serves as a CDME Education Instructor for the program’s Talent and Culture Development course and a human resources instructor for the Professional in Destination Management (PDM) program. 

"I am honored to join the team at Visit Dallas," said Johnson. “Under Craig’s leadership, Visit Dallas is recognized as one of the top destination marketing organizations in the country, and I look forward to contributing to its continued success by nurturing a compassionate and dynamic work environment.”


About Visit Dallas
Visit Dallas is an independent, not-for-profit sales and marketing organization contracted with the City of Dallas to promote Dallas as a premier business and leisure travel destination. The organization’s collective efforts generate positive economic impact, diverse jobs and state and local tax revenues, benefiting the community and improving the quality of life for all residents.