17575 25 Sep 2023

Enjoy an Extra Special Birthday Weekend at Reform Social & Grill

Offers from the 20th to 22nd October 2023 to celebrate a decade in the city of Dubai

Dubai, 25 September 2023 - Brace yourself for a thrilling, fun-filled, activity-packed month as Reform Social & Grill, the iconic British gastropub, prepares to ignite the city with its 10th-anniversary celebration!

Starting on October 5th, the restaurant has prepped an incredible array of activities in celebration of its long-standing custom in the region. This event is set to be a testament to the rich tapestry of the food and beverage scene in Dubai. Check out the incredible festivities planned at Reform Social & Grill for their birthday month this October.

1. Pre-Birthday Celebrations from 5th October

Reform Social & Grill will reveal its incredible pre-birthday activations to begin the 10th anniversary specials. The venue will be fully dressed up for its 10th birthday kicking off from 5th October. A massive collage of memories spanning the past 10 years will adorn the walls of Reform Social & Grill, commemorating the restaurant’s journey.

2. Guest Curated Menu - A Taste of Tradition:

In a unique tribute to its loyal guests for the occasion, the restaurant will present a "Guest Curated Menu" featuring 10 guest favourites, handpicked by 10 of their longstanding regulars. This special menu will be available throughout the birthday month, allowing guests to savor the flavors and stories that have made Reform Social & Grill a cherished dining destination.

3. Spin the Wheel - A Surprise at Every Turn:

Are you ready for the thrill? Everyone's a winner!

With every visit, you'll have the chance to spin our birthday special wheel and win one of 12 fantastic prizes, making your dining experience even more unforgettable.

4. 10 Dirhams Offer - Unbelievable Deals Await:

Starting on October 5th, Reform Social & Grill will unveil a series of exclusive AED 10 special offers every Monday, through their social media platforms. Expect irresistible deals on pints, main courses, desserts, and more. Be sure to visit our page each week for the exciting reveal!

5. 10-Hour Happy Hour - Cheers to a Decade:

Kickstart your weekend with an electrifying 10-hour Happy Hour every Friday during our birthday month, featuring your favourite drinks at amazing prices for A WHOLE 10 HOURS.

6. Birthday Month Quiz Nights - Test Your Knowledge:

Join us for our weekly quiz nights that go beyond the ordinary. Dive into engaging questions and charming anecdotes that delve deep into our restaurant's cultural legacy and vibrant present. Gather your tribe every Wednesday for evenings filled with trivia and camaraderie.

7. Big Birthday Brunch Bash on 21st October

An elaborate fun fair for all, where guests can indulge in a tantalizing barbeque, buffet menu, live music, markets and stalls, carnival games and much more. Witness the giant birthday cake cutting, special anniversary video screening and a big surprise reveal that will add a new identity to Reform Social & Grill. Anyone who books a ticket is set to win a grand prize in a special raffle draw. The fun extends across the whole family with arts & crafts, bouncy castle and roaming entertainment. From 1 pm to 4 pm, make the most of unlimited beverages, food and more with packages at AED 220 (soft drinks), AED 375 (house drinks), AED 99 (kids), free (kids under six). 

8. Online Celebration for Social Media Enthusiasts

Reform Social & Grill will feature memorable moments of the restaurant's journey throughout the decade.  From first media article to first post on Instagram; and from recent events to activities celebrated in the past. The restaurant will also host special contests where you can win exciting prizes.

9. Guest Choice Awards - Where Excellence Shines:

Be part of our journey and applaud the stars behind the scenes. Every guest becomes a critic as you cast your vote for your favorite server. On the birthday weekend (20th Oct - 22nd Oct), we'll announce who the "Guest Choice Award," goes to, shining a spotlight on outstanding service delivered by our dedicated staff.

Join us for an electrifying celebration that transcends time and culture. Reform Social & Grill's 10th birthday promises an adventure into the heart and soul of Dubai's culinary landscape.  and is inviting each and every one who has been part of the gastropub for the past 10 years to pass by and together celebrate the occasion throughout the month of October.

For bookings, please contact 04 454 2638/ WhatsApp 058 647 8692 or

For more information on all offers, visit


About Gates Hospitality

Gates Hospitality is the institution behind several successful and well-established hospitality brands including Reform Social & Grill, folly, Publique, Bistro Des Arts, Ultra Brasserie – all located in Dubai, plus Six Senses Zighy Bay in Oman and Red Farm in London. The company also holds the representation rights to strategically handpicked hospitality brands across the MENA region inclusive of Hotels, Resorts, Spas & Holistic Wellness, Food & Beverage and offers global hospitality advisory services through its most recent venture announced in 2022, Tribe Creators.