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16990 30 Sep 2022

Curaçao Tourist Board Announces Appointments of Counterpart Statutory Director and Regional Manager North America

Muryad de Bruin was named to help lead Curaçao Tourist Board and Jacqueline Sybrandy-Held to take on a regional role

WILLEMSTAD August 2022 Following extensive interviews and evaluations conducted by the Supervisory Board of the Curaao Tourism Development Foundation (CTDF), Muryad de Bruin has been named Counterpart Statutory Director for the Curaao Tourist Board (CTB) and Jacqueline Sybrandy-Held as Regional Manager North America, both effective immediately.

Mr. de Bruin will take on responsibilities for providing strategic direction to and leading the destination management and marketing organization; will serve as an advisor to the government on tourism affairs; and represent Curaao on all tourism-specific platforms, both locally and abroad. The counterpart position works alongside the Deputy Director.

Born and raised in Curacao, Mr. de Bruin is well versed in the islands tourism efforts having spent the last six and a half years in Regional Manager positions with the Curaao Tourist Board. Most recently he held the Regional Manager Europe role, working out of the tourist boards The Hague, Netherlands office and for two years prior to that in the same role for the South American market, ultimately responsible for tourism growth out of the respective regions.

Returning to Curaao after spending time in these international markets, Ive garnered a greater global understanding for tourism, marketing and multi-cultural leadership and look forward to bringing that experience with me into this role, Mr. de Bruin said. The importance of tourism for this island is a growing one and integral to its future development and prosperity. I am humbled to get to play a part in laying that groundwork for generations to come. I cant think of anything Id rather do.

Mrs. Sybrandy-Held will oversee development and implementation of sales and branding efforts for the CTB within the North American market. In her role she is responsible for growth in tourism arrivals, management of the regions team and provision of (statistical) management information. Keenly qualified for the role, Sybrandy-Held has worked within the islands tourism space since 2008 when she began her career at Floris Suite Hotel. Since then she has worked at various hotels in Curaao across departments including reservations, convention services, events, sales and marketing and most recently, as general manager at Blue Bay Hotel and Services. Prior to that she was Director of Sales Marketing at Baoase Luxury Resort during which time room revenue increased by more than 150%, exceeding budgeted revenue, occupancy and ADR consistently throughout her five year tenure.

The announcements for these two positions come as the islands tourism continues to gain momentum, coming off a record-breaking month of July. The CTB reported 48,246 stayover visitors for the month - the first time recording 48,000 visitors in the summer month,, surpassing July 2019 arrivals (pre-pandemic) with almost 11,000 more visitors. The US market outperformed all its previous registered number of visitor arrivals with a total of 10,207 US visitors in July, a record-breaking number of US visitors in one single month.

Seeing the growth numbers for the US and upward pattern is incredibly inspiring and a direction I have no intention of seeing slow down as I step in to this role, Sybrandy-Held stated. My 14 years of tourism-specific sales and marketing experience has always focused largely on the North American market and I look forward to concentrating my efforts there to continue to pursue record breaking numbers for the island.

For more information on the destination of Curaao, please visit www.curacao.com.

ABOUT CURAAO

Home to more than 35 captivating beaches, a diverse heritage spanning 55 different cultures, including Dutch, Spanish and Portuguese, a live and let live attitude, and stunning European architecture, Curaao which sits on the outer fringes of the Hurricane Belt remains an unrivaled tropical escape in the Southern Caribbean. Ranked by Cond Nast Traveler as one of the best islands in the Caribbean, Curaaos natural beauty, world-class dive sites, pristine beaches and idyllic weather have won it further accolade and recognition. Its capital city, Willemstad a UNESCO World Heritage site features the iconic and colorful Handelskade backdrop, vibrant street art, and a growing portfolio of boutiques, al fresco restaurants and trendy cafes, just to name a few of the many reasons why Curaao continues to flourish as one of the most exceptional islands in the region.

For general travel updates and destination entry requirements, visitwww.curacao.comor call toll free 1-800-328-7222. Travelers can also download the Dushi Stay mobile application, which provides real-time updates, island-wide protocols, emergency contact numbers and health tips, as well as a current list of open restaurants, attractions, and beaches.

Connect with the Curaao Tourist Board on social media by following us on Facebook: www.facebook.com/curacaotb, Twitter:@CuracaoTraveland Instagram:@CuracaoTB.