On the Move

38334 16 Jun 2022

Rotana Appoints New Vice Presidents of Brand Performance and Franchise Strategy

Appointment of Frédéric Savoye as Vice President of Brand Performance and Victor de Vries as Vice President Franchise Strategy

Abu Dhabi, UAE June 2022: Rotana, one of the leading hotel management companies in the region with over 100 properties across the Middle East, Africa, Eastern Europe and Turkey, today announced the appointment of Frdric Savoye as Vice President of Brand Performance and Victor de Vries as Vice President Franchise Strategy.

As the group pursues its aggressive expansion plans, overseeing commercial performance and growing its franchise operations, both remain critical for Rotanas development strategies and a key focus area for the upcoming years.

Bringing with him a wealth of knowledge and extensive experience in the hospitality industry, Savoye will oversee the brands sales processes in addition to managing and executing commercial plans across new and existing markets.

Commenting on the announcement, Guy Hutchinson, President CEO of Rotana, said: Frdric brings with him over a decade of knowledge and deep-rooted experience across international hotel chains in the region. He will also play a crucial role in maximising the companys profitability in line with our corporate vision and the evolving regional markets.

Savoye is handed over the responsibility from Victor de Vries who takes on the role of Vice President of Franchise Strategy. In his new role, De Vries will lead and advance the engagement with existing franchise partners, optimising the value from the partnerships as well as support the development team to identify and convert new franchise opportunities.

Victors new role will support an increased focus to enhance our current franchise partnerships as well as tap into new markets and property types. I am positive the new leadership changes will enable us to continue expanding and strategically pursue our commercial goals, added Hutchinson

About Rotana:

Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa, Eastern Europe, and Turkey, with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels Treasured Time. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels Resorts, Centro Hotels by Rotana, Rayhaan Hotels Resorts by Rotana, Arjaan Hotel Apartments by Rotana, Edge by Rotana and The Residences by Rotana. Treasured Time. The Rotana promise to you.

Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices.