On the Move

27070 17 May 2022

25hours Hotel One Central Appoints General Manager

Sami Matta's extensive experience, combined with his deep passion for the F&B industry, will add to the impressive talent pool at the quirky property.

United Arab Emirates, Dubai, 17 May 2022 Sami Matta is a third-generation Lebanese restaurateur with substantial education and an impressive 15+ years of professional experience in leading FB organizations, business turnarounds, and brand building.

A former member of the Taekwondo Lebanese national team where he participated in several world championships, Sami always takes challenges head on, committed to succeeding by identifying new opportunities and building businesses from concept creation to final operations.

A graduate of La Sagesse University in Beirut, Sami moved to Paris to obtain his MBA degree in Hospitality Management at ESSEC, while simultaneously working across the citys leading hotels as an apprentice, including the likes of Ritz Paris and Concorde Lafayette.

After successfully completing his Masters, Sami joined the renowned Lebanese culinary institution, Restaurant LOs as a Group Managing Partner. Very quickly, Sami implemented innovative strategies, reshuffled the organization, developed the brand equity and image, and inaugurated two additional outlets, overseeing a total of three different outlets across Lebanon.

Following an impressive 10-year career working in Beirut, Sami Matta moved to Dubai in 2021 to join 25hours Hotel One Central as the Multi-Outlet General Manager, overseeing the successful Monkey Bar concept at the new property. By the end of summer 2022, Sami will also be responsible for two additional FB outlets, one of which is the Shisha Garden which offers a splendid view of the Museum of the Future.

About 25hours

25hours Hotels is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint venture with Accor, formed in 2021.

Christoph Hoffmann, Kai Hollmann, Ardi Goldman, and Stephan Gerhard were the founders and creative minds behind the 25hours brand, that today operates 13 hotels in German-speaking countries as well as Florence and Paris. 25hours is a smart, culturally resonant hotel idea characterized by provocative urban locations, irreverent yet functional aesthetic, and the romantic nostalgia of grand hotels. The brand focuses on individuality, authenticity, and personality and, under the motto "If you know one, you know none", designs each of its hotels with different designers and unique styles. One more opening is scheduled for 2021: the 25hours Hotel One Central in Dubai. Copenhagen, Sydney, and Melbourne are among the future destinations.


25hours Hotel One Central,Trade Center Street,PO Box 9895


Instagram: @25hourshoteldubai