- KSAs overall RevPAR stands at 52% due to the pandemics impact on holy cities
- Al Khobar outperforms other markets as hotel demand passes pre-2020 levels
A total of 32,621 hotel rooms are currently under construction in Saudi Arabia, as the kingdom prepares to meet pent-up demand from pilgrims returning to its holy cities. Thats according to the latest research from STR, commissioned by Arabian Travel Market (ATM) 2022, which will take place at Dubai World Trade Centre (DWTC) from Monday 9 to Thursday 12 May.
The analysts found that the countrys revenue per available room (RevPAR) recovery index stands at 52 percent, noting that the absence of millions of Muslim pilgrims has significantly impacted hotel performance in Saudi Arabia. Medina and Makkah witnessed RevPAR rates of just 33 percent and 24 percent, respectively, in 2021.
Although significantly lower than pre-pandemic levels, KSAs hotel performance registered year-on-year gains in 2021 and the sectors recovery is expected to persist throughout the coming year, with pent-up demand driving further improvements as Covid-related restrictions continue to ease.
Danielle Curtis, Exhibition Director ME Arabian Travel Market, said: As was the case for markets the world over, the global pandemic had a major impact on Saudi Arabias hospitality sector. Even so, STRs findings clearly point to ongoing and sustained recovery, and we are looking forward to exploring the vast untapped potential of the kingdoms burgeoning tourism sector at ATM 2022.
Hotels in Al Khobar are currently outperforming those in Saudi Arabias other major cities, with RevPAR surpassing pre-pandemic levels in 2021. Riyadh, Dammam, and Jeddah, meanwhile, recorded recovery index rates of 88 percent, 85 percent, and 56 percent, respectively, last year.
In terms of outbound travel, research conducted by Colliers International shows that overseas journeys from the kingdom are set to grow to 6,075,000 in 2022, compared to an estimated 3,793,000 in 2021 and 4,839,000 in 2020. In the longer term, outbound tourist trips are expected to rise to 9,262,000 in 2025, although this figure would still be significantly lower than the peak of 19,751,000 recorded in 2019.
Outbound tourist expenditure is set to grow to SAR32.656 billion ($8.7 billion) this year, compared to an estimated SAR19.734 billion ($5.26 billion) in 2021 and SAR21.969 billion ($5.86 billion) in 2020. Total expenditure is expected to increase to SAR54.624 billion ($14.56 billion) in 2025.
Other takeaways from Colliers Internationals analysis include the growth of travel-related to visiting friends and relatives (VFR) during the pandemic, which accounted for more than half of outbound trips (55 percent) in 2020, compared to 39 percent in 2019; and an increase in the average trip length, rising from 15.4 days in 2019 to 19.2 days in 2020.
With two sessions dedicated exclusively to the kingdom, attendees, exhibitors and delegates will have ample opportunity to take a deep dive into Saudi Arabias tourism, travel, and hospitality industry at ATM 2022.
The first, From strategy to reality: Saudi Arabias tourism vision comes of age, part of the ATM Saudi Forum, will focus on infrastructure progress, niche markets, and fresh opportunities, as the country works to attract 100 million annual visitors by 2030. The second, Saudi Arabias blueprint for responsible tourism development, will explore how sustainability, community inclusion, education and training, and the legacy impact of KSAs broad-ranging tourism vision can offer a best-practice model for other global destinations.
The ATM Saudi Forum will feature high-level experts including Mahmoud Abdulhadi, Deputy Minister for Investment Attraction at the Saudi Arabian Ministry of Tourism, Captain Ibrahim Koshy, CEO, SAUDIA, Amr AlMadani, CEO, theRoyal CommissionforAlUla, Majed bin Ayed Al-Nefaie, CEO, Seera Group Holding, Fawaz Farooqui, Managing Director, Cruise Saudi, John Pagano, CEO, Red Sea Development Company AMAALA and Jerry Inzerillo, CEO, Diriyah Gate Development Authority.
ATM 2022 will welcome a range of high-profile exhibitors from the kingdom, including the Saudi Tourism Authority, which has expanded its exhibition area by 40 percent compared to 2021 as well as Saudia Airlines, Flynas, Seera, RED Sea Project, NEOM, Dur Hospitality, and first-time participant Al Hokair Group.
While religious tourism will no doubt remain a mainstay for Saudi Arabia, the global travel community is also understandably excited about new prospects that are opening up thanks to the countrys growing investment in other segments, added Curtis. As its post-pandemic recovery continues to gather pace, ATM 2022 represents the ideal forum in which to discuss the countless opportunities offered by the kingdoms ever-expanding tourism market.
Now in its 29th year and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubais Department of Economy and Tourism (DET) formerly the Department of Tourism and Commerce Marketing (DTCM) ATM show highlights in 2022 will include, among others, a destination summit focused on the key source market of India, as well as Saudi Arabia.
Previously called Travel Forward, the revamped and rebranded ATM Travel Tech event will take place on the ATM Travel Tech Stage, hosting seminars, debates, and presentations as well as the inaugural ATM Draper-Aladdin Start-up Competition.
The dedicated ARIVALDubai@ATM forum, meanwhile, will cover current and future trends for tour operators and attractions, focusing on growing business through marketing, technology, distribution, thought leadership, and executive-level connections.
ATM will once again play an integral role in Arabian Travel Week, a festival of events dedicated to enabling travel professionals from all over the world to collaborate and shape the recovery of the Middle East travel industry through exhibitions, conferences, breakfast briefings, awards, product launches and networking events.
The UAE remains one of the most Covid-secure countries on the planet, with consistently low case rates and robust measures to ensure tourists' safety at every stage of their visit. Like its neighbouring emirates, Dubai is committed to maintaining the highest hygiene and safety standards. The World Travel and Tourism Council (WTTC) has endorsed its pandemic management, awarding the city a 'Safe Travels' stamp.
In line with the UAE governments forward-thinking transition to a four-and-a-half-day, Monday-to-Friday workweek, this years edition of ATM will commence on Monday 9 May.
For more news about ATM, please visit: https://hub.wtm.com/category/press/atm-press-releases/
If youd like to learn more about ATM, visit wtm.com/atm/en-gb.html.
About Arabian Travel Market (ATM)
Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with attendees from more than 110 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
Next in-person event: Monday 9 to Thursday 12 May 2022, Dubai World Trade Centre, Dubai https://www.wtm.com/atm/en-gb.html
Next virtual event: Tuesday 17 to Wednesday 18 May 2022
About Arabian Travel Week
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle Easts travel and tourism sector, it includes ATM Virtual,ILTM Arabia, ARIVAL Dubai, Influencers events and activations, as well as Travel Tech. It also features the ATM Buyer Forums,ATM Speed Networking Events as well as a series of country summits.
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
RELX About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately 33bn, 39bn, $47bn.*
*Note: Current market capitalisation can be found at http://www.relx.com/investors
About the Draper-Aladdin Startup Competition:
Powered by Draper.VC and AladdinB2B, the Draper-Aladdin Startup Competition (DASC) gathers innovative startups to compete for the Startup Hero title and up to half a million dollars in cash investment. Wait thats not all. The winner gets a shot at international publicity and crowdfunding, through the Meet the Drapers TV Show. More information here https://aladdinb2b.com/competition/
AladdinB2B is a technology platform leading the digital transformation of trade events by linking suppliers and buyers internationally, at the click of a button. Structured B2B meetings lead to transactions. More information at aladdinb2b.com
About Meet the Drapers
Pitch to millions, including one of Silicon Valleys top VC families, on Meet the Drapers; a TV show looking for the next generation of startup heroes. The Draper family: Tim Draper, his father Bill Draper, his sister Polly Draper and one guest VC. Millions of American and international viewers will watch on both cable and digital. The crazy part is, the viewers can also invest! The winner of DASC gets the chance to appear on Meet the Drapers and pitch internationally to millions of investors. More information here: https://www.meetthedrapers.com/
About World Travel Market
World Travel Market(WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:
WTM Virtual,is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over 3.71 billion in travel industry contracts.
WTM Latin America takes place annually in So Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition the first 100% virtual WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.
Next event: Tuesday 5 to Thursday 7 April 2022 Expo Center Norte, SP, Brazilhttp://latinamerica.wtm.com/
WTM Africalaunched in 2014 in Cape Town, South Africa.More than 6,000travel industry professionals attend Africas leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Next event: Monday 11 to Wednesday 13 April 2022 Cape Town International Convention Centre, Cape Townhttp://africa.wtm.com/