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81233 20 Dec 2018

IHG's New Brand ‘voco’ Gains Momentum in the Middle East

IHG® has signed an agreement with Mohammed AbdulAziz Al Rajhi & Sons Investment Co to convert and rebrand two hotels in Saudi Arabia.

  • Signing of voco Al Khobar with Mohammed AbdulAziz Al Rajhi & Sons Investment Co marks voco’s debut in the Kingdom
  • Additional signing of Holiday Inn Al Khobar Ulaya solidifies partnership further

 

Dubai, UAE - IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, has signed an agreement with Mohammed AbdulAziz Al Rajhi & Sons Investment Co, to convert and rebrand two hotels in Saudi Arabia. Under the management agreements, Coral Hotel will be converted to voco Al Khobar, the first voco in the kingdom, and Holiday Inn Al Khobar Ulaya, will undergo a major refurbishment to be converted from an independently run hotel to the first managed Holiday Inn in Al Khobar.

Both hotels are located in the centre of the Al Khobar, home to Saudi Arabia’s oil and petrochemical industry. In recent years, its large resident expatriate population has transformed the city into a commercial hub while its waterfront location attracts a large number of domestic tourism looking for the perfect vacation.

Scheduled to open in 2019, voco Al Khobar will offer guests the informality and charm of an individual hotel, with the quality and reassurance of a global and respected brand. Guests can take advantage of a range of amenities including an outdoor pool and gym, to relax and unwind, as well as the choice of two dedicated dining options. Business travellers are also catered for, with a dedicated business centre and 14 meeting rooms.

The Holiday Inn® Al Khober Ulaya, is strategically positioned to cater to both corporate and leisure travellers. When the refurbished hotel opens in 2020, guests will have access to a fully equipped gym and swimming pool, as well as 4,000 sqm of meeting space for all corporate needs. There will also be three F&B options for guests to choose from.

Speaking of the signing, Pascal Gauvin, Managing Director, India, Middle East & Africa, IHG, said: “Saudi Arabia has always been a key market for IHG, and we have built a strong portfolio of brands across the country over the years. We are delighted to be continuing our expansion across the country, in partnership with Mohammed AbdulAziz Al Rajhi & Sons Investment Co. This agreement is particularly exciting as we are debuting voco in Saudi Arabia in line with our ambitious plans to accelerate the growth of the recently-launched upscale brand across the region.”

Mr. Yazid Bin Mohamed Al-Rajhi, Board Chairman, Mohammed AbdulAziz Al Rajhi & Sons Investment Co, commented: “It’s an extremely exciting time for Saudi Arabia, as the tourism landscape is rapidly changing. We are delighted to join forces with IHG, which has a strong legacy in the Kingdom, to leverage the growth opportunities that Saudi Vision 2030 presents, particularly in the burgeoning midscale and upscale market.”

Mohammed AbdulAziz Al Rajhi & Sons Investment Co. was founded in 2015, Owned by heirs of Sheikh Mohammad Bin AbdulAziz Al Rajhi, the company's business is characterized by broad managerial infrastructure through managing huge projects, developing new projects, and supporting start-ups that has a positive economic impact on the Kingdom and would open doors for larger projects within the health, service, real estate, and industrial sectors.

IHG currently operates 88 hotels across 5 brands in the Middle East, including: InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & ResortsHoliday Inn®Holiday Inn Express® and Staybridge Suites® with a further 30 in the development pipeline due to open within the next three to five years**.

 

**Figures as of September 30th, 2018

About IHG:

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Regent Hotels & ResortsInterContinental® Hotels & ResortsKimpton® Hotels & RestaurantsHotel Indigo®EVEN® HotelsHUALUXE® Hotels and ResortsCrowne Plaza® Hotels & Resortsvoco™Holiday Inn®Holiday Inn Express®Holiday Inn Club Vacations®Holiday Inn Resort®avid® hotelsStaybridge Suites® and Candlewood Suites®.  

IHG franchises, leases, manages or owns more than 5,500 hotels and approximately 826,000 guest rooms in almost 100 countries, with more than 1,800 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.    

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG’s hotels and corporate offices globally. 

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