Business travel expenditure in the Middle East is forecast to rise by 32% this year, following a predicted 49% increase during 2021, according to a report by the World Travel Tourism Council (WTTC) published in November 2021.
Danielle Curtis, Exhibition Director ME Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 9-12 May 2022, said, This positive data will provide a welcome boost for business travel and tourism professionals throughout the Middle East region, as economies around the world begin to relax travel restrictions, despite the disruption caused by the outbreak of the Omicron variant.
During 2021, the increase in business spending for the full year is expected to have actually outpaced spending on leisure travel by 13%, 10% and 1% in the Middle East, Europe and Africa respectively.
Aviation experts speaking at ATM 2021, had expected business travel to lag behind leisure travel, but this estimated increase of 32%, comes on top of a predicted rise during 2021 of 49% which although 2020 was a challenging year, the business travel segment is now clearly accelerating towards pre pandemic levels, added Curtis.
In terms of business travel spending in 2021, the report ranks the Middle East region first with an increase of 49%, followed by Europe and Africa (36%), Asia Pacific (32%) and the Americas (14%). According to the report, the Asia Pacific region will lead the world in 2022 with growth in spending of 41%, followed by the Americas with a 35% increase, the Middle East 32%, Europe on 28% and Africa with a 23% rise.
Business travel will also be under the spotlight this year on the ATM Global Stage, where the worlds premier business travel and meetings trade organisation, Global Business Travel Association (GBTA), will discuss its latest business travel content and research, during two main sessions - The future of business travel and Building a sustainable business travel programme, said Curtis.
The WTTC report was compiled in collaboration with McKinsey Company called Adapting to Endemic Covid-19: The Outlook for Business Travel and draws on research, analysis and in-depth interviews with travel tourism business leaders to enable organisations to prepare for corporate travel in the post-pandemic era.
The report concluded, our research shows room for optimism with Asia Pacific and the Middle East first off the starting blocks.
Now in its 29th year and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubais Department of Economy and Tourism (DET) formerly the Department of Tourism and Commerce Marketing (DTCM) ATM show highlights in 2022 will include, among others, destination summits focused on the key source markets of Saudi Arabia, Russia and India.
One new feature this year will be ATM Travel Tech. Previously called Travel Forward, the rebranded and revamped event will feature the ATM Travel Tech Stage hosting seminars, debates and presentations including pitches from finalists in the brand-new ATM Draper-Aladdin Start-up Competition.
The dedicated ARIVALDubai@ATM forum will cover current and future trends for tour operators and attractions, focusing on growing business through marketing, technology, distribution, thought leadership and executive-level connections.
ATM will once again play an integral role in Arabian Travel Week, a festival of events dedicated to enabling travel professionals from all over the world to collaborate and shape the recovery of the Middle East travel industry through exhibitions, conferences, breakfast briefings, awards, product launches and networking events.
The UAE remains one of the most Covid-secure countries on the planet, with consistently low case rates and robust measures to ensure tourists' safety at every stage of their visit. Like its neighbouring emirates, Dubai is committed to maintaining the highest hygiene and safety standards. The World Travel and Tourism Council (WTTC) has endorsed its pandemic management, awarding the city a 'Safe Travels' stamp.
In line with the UAE governments forward-thinking transition to a four-and-a-half-day, Monday-to-Friday workweek, this years edition of ATM will commence on Monday 9 May.
If youd like to learn more about ATM, visit wtm.com/atm/en-gb.html.
About Arabian Travel Market (ATM)
Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with attendees from more than 110 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere
Next in-person event: Monday 9 to Thursday 12 May 2022, Dubai World Trade Centre, Dubai https://www.wtm.com/atm/en-gb.html
Next virtual event: Tuesday 17 to Wednesday 18 May 2022
About Arabian Travel Week
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle Easts travel and tourism sector, it includes ATM Virtual,ILTM Arabia, Arrival Dubai, Influencers events and activations, as well as Travel Forward. It also features the ATM Buyer Forums,ATM Speed Networking Events as well as a series of country summits.
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
RELX About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately 33bn, 39bn, $47bn.*
*Note: Current market capitalisation can be found at http://www.relx.com/investors
About World Travel Market
World Travel Market(WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:
WTM Virtual,is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over 3.71 billion in travel industry contracts.
WTM Latin America takes place annually in So Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition the first 100% virtual WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.
Next event: Tuesday 5 to Thursday 7 April 2022 Expo Center Norte, SP, Brazil
WTM Africalaunched in 2014 in Cape Town, South Africa.More than 6,000travel industry professionals attend Africas leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Next event: Monday 11 to Wednesday 13 April 2022 Cape Town International Convention Centre, Cape Townhttp://africa.wtm.com/