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29650 26 Jan 2022

Accor Set to Bring French ‘Art De Vivre’ to Cairo, Egypt

The group strikes again in Egypt with the new luxury property set to open in 2026.

Accor, a world-leading augmented hospitality group with over 420 hotels across India, Middle East, Africa and Turkey expands its luxury footprint in Egypt with the signing of Sofitel Cairo New Capital Hotel Residences, new flagship property for the group that will strengthen the Sofitel brand in Egypt.

The new property will be located in the heart of the New Administrative Capital (NAC) of Cairo, a city designed on its own and featuring hospitality, residential, entertainment, commercial, retail components and government entities, including the presidential palace, parliament, cabinet, supreme court, all ministries of Egypt and various foreign embassies.

The property will introduce two towers, and a podium, in which the first tower will feature 200 hotel keys and 280 branded residences, from one to four bedrooms, while the second tower will include offices and commercial spaces.

The group is collaborating with Edge Holding, an Egyptian real-estate developer created by Al Borouj Misr Developments and Al Mashariq KSA as a joint venture in 2018.

Edge Holding Urban Development is the first and largest Egyptian-Saudi business investment that took place in the New Administrative Capital. It has introduced 20 years of experience and because of its congregated experience, it has been able to undertake two booming projects under the umbrella of the Egyptian government mentioned Mr. Hazem El-Sherif, Chairman of Edge Holding. Each project has its unique aesthetic tailor-made design providing a smart lifestyle within an unrivalled community, supported by Edge Holdings dedicated team of community management. Edge Holding made sure to provide the NAC with two projects that meet the exact needs and demands of clients with the OIA compound and OIA towers. OIA Towers, a conventional development with remarkable views and outlooks; unique 30 storey East and West twin towers meticulously designed with international quality standards. It is crafted along the idyllic location of The New Administrative Capital offering mixed-use integrated development amalgamate of residence lodging experiences, thus shaping an idiosyncratic community embedding 100,507 sqm fully-serviced commercial, residential, medical, hotel, fully furnished branded hotel residence amidst lavish landscapes and extensive greenery expansions, overlooking the green river.

Strategically located at the centre of the NAC, with various parks, an international airport, educational institutes, medical facilities and 20 skyscrapers, including Africas tallest tower, the property will also offer convenient and easy access to the main roads running from north to south and further connecting the NAC to the rest of Cairo.

This is another key milestone for us in Egypt, said Mark Willis, CEO of Accor India, Middle East, Africa Turkey. We are very proud to expand our luxury footprint in Cairo further, especially in the New Administrative Capital (NAC), through the Sofitel brand, which will definitely succeed in blending the essence of the destination with French Art de Vivre, while creating chic experiences for our guests to Live the French way!

Once open, Sofitel Cairo New Capital Hotel Residences is expected to meet guests and travellers expectations, whether they are looking for a convenient location within the NAC with luxurious offerings or for long-term accommodation through the branded residences onsite. In addition, the property will also feature five Food Beverage venues, ample meeting space and large recreational areas.

Accor currently operates 34 properties (9,399 keys) in Egypt, with another 34 (9,951 keys) in the pipeline.

About Accor

Accor is a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industrys most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accors unmatched position in lifestyle hospitality one of the fastest growing categories in the industry is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the companys comprehensive loyalty program ALL - Accor Live Limitless a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.