31440 01 Dec 2021

The Phil by High: Introducing Dubai’s New Philadelphia Cheesesteak Brand

Now open at the Beach Canteen, The Phil by High comes from the creators of homegrown burger brand High Joint

DUBAI, UAE, NOVEMBER 28, 2021 From the creators of High Joint, comes The Phil by High Dubai's newest Philadelphia cheesesteak concept. Now open at Beach Canteen, Jumeirah Beach, The Phil is born after months of recipe development at The High Labs to recreate the OG Philly cheesesteak, combining high quality, comfort and street food with Dubai flair.

Set to be the brand's signature, The Phil comprises freshly-sliced meat, the best blend of rib eye and juicy prime cuts, provolone cheese and semi caramelized onions, all inside a soft, buttery roll oozing with flavour.

Also on the menu, diners can anticipate drool-worthy Philly cheesesteak sandwiches like The Seoul inspired by memories of Korea with beef marinated in Korean BBQ sauce, drizzled with kimchi mayo, and melted provolone, all topped with a runny egg.

In true Dubai-born brand style, The Billionaire is another menu highlight that presents grilled wagyu A7 ribeye, shaven black truffles, Siberian caviar, truffle sauce, and 24-carat gold leaf.

On the side, crispy crinkle-cut fries tossed in special seasoning salt make for the perfect accompaniment, as do the fully-loaded chilli cheese fries and Philly cheese fries.

The Phil will be open from November 25 December 11 at the Beach Canteen on Jumeirah Beach (behind Sunset Mall), and at the Market Outside the Box at Burj Park from December 16 29. For more information about The Phil, follow @thephil.high on Instagram.


Beach Canteen timings

Sunday - Wednesday: 1PM - 11PM

Thursday: 1PM - 12AM

Friday - 10AM - 12AM

Saturday - 10 AM - 11PM