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64268 14 Jul 2021

Sheraton Jumeirah Beach Resort Appoints Sonia Parmar as Marketing Manager

Bringing more than 17 years of experience in digital marketing & communications.

Born andraisedin India (New Delhi),Soniawas alwayscaptivatedby the hospitality industry. A digitalmarketing communicationsprofessionalwith17+ years experience, Sonia has worked with an array of Hospitality groups in the region.

Her career began atClariges Hotelfollowed by successful roles atEmirates Palace, UAE, Meydan Hotels Hospitality, Royal Rose Hotel, Abu DhabiandGloria Hotels Resorts. She later moved on toMeraas Dubai Gourmet, UAEas a Marketing Communications Manager and then joined the team atSharjah Collection by Myskas Cluster PR and Marketing Manager, managing PR and marketing for four five-star resorts.

A true performer, Sonia is a recipient of several awards and honoursincluding First Best Employee of the year at Emirates Palace | 2006, Second highest score in MHA Sales Assessment | 2008,Gulf Cooperation Countries certification for contribution|2005 and 2010, Green Globe Champion Certificate for Extensive Contribution | 2015.

With her detail-oriented approach, sheisequippedwithinsights into positioning brands, highlighting their USPs and in developing marketing and PR strategies. Combining her industry knowledge and her proven records, she is a great new addition to theSheraton Jumeirah Beach Resortteam.