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23946 17 May 2021

Arabian Travel Market 2021: Swiss-Belhotel International Puts Up a Strong Show

ATM theme is definitely a new dawn for the industry.

TheSwiss-Belhotel International unveiled its stand today at the Arabian Travel Market with a strong presence. The group's impressive response to the show, given the various travel restrictions around the world owing to COVID-19 precautions, is testament to its commitment to support global recovery efforts in the changing hospitality landscape and business environment.

Laurent A. Voivenel, Senior Vice President Operations Development, EMEAand India; Senior Vice President Group Human Resources Talent Development, Swiss-Belhotel International, stated, "As always Dubai has demonstrated its remarkable resilience and strength by hosting the first in-person travel and tourism event in the world in 18 months, since the onset of the pandemic."

Laurent stressed, "True to this year's ATM theme it is definitely a new dawn for our industry. At the Swiss-Belhotel International we are proud to be part of this phenomenal platform, that brings together representatives from 62 countries connecting destinations with source markets, and eager to know about the latest trends shaping the hospitality sector. We are well placed to overcome the challenges in a sustainable manner and seize the emerging opportunities while maintaining the highest standards of hygiene and safety. Over the next few days we have some major announcements lined up that are strategically alligned with our growth and expansion."

Diversifying its market offering, Swiss-Belhotel International will launch two stunning new hotels in the Middle East - Grand Swiss-Belhotel Waterfront Seef and Swiss-Belsuites Admiral Juffair - during the Arabian Travel Market 2021. The new hotels see the launch of two new brands in the region, diversifying its offering to provide greater choice to owners and customers.

Elaborating on the market opportunity, Laurent stated, "Our aim is to position Swiss-Belhotel International as the best alternative to blue chip companies in the market offering superior returns, unbeatable value and unforgettable experiences. I am really proud to represent and practice Swiss-Belhotels winning partnership philosophy that is defined around working hand in hand with owners and travel partners. I thank our partners for their continued support throughout the pandemic."

"Swiss Professionalism combined with Asian Passion, is the core of our brand culture and at Swiss-Belhotel International we are showcasing this at the ATM through our portfolio of 145 hotels in 21 countries."

Visitors to ATM Dubai can find Swiss-Belhotel International on stand: HC0935 in the Sheikh Saeed Arena at the Dubai World Trade Centre from 16 to 19 May 2021. The brand will also be present at the ATM Virtual from 24 to 26 May 2021.

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About Swiss-Belhotel International

Swiss-Belhotel International is currently in 21 countries, managing a portfolio of more than 145* hotels, resorts and projects located inCambodia, China, Indonesia, Malaysia, Philippines, Vietnam, Bahrain, Egypt, Georgia, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Australia, New Zealand, Germany, Switzerland and Tanzania. Swiss-Belhotel International is one of the world's fastest-growing international hotel and hospitality management groups. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences.Offices are strategically located in Hong Kong, New Zealand, Australia, China, Indonesia, United Arab Emirates, Switzerland and Vietnam covering Oceania, Asia, Europe, Middle East, Africa and India Regions.

*Numbers may fluctuate

For further information visit https://www.swiss-belhotel.com