Ras Al Khaimah, United Arab Emirates, 24 January 2020: Ras Al Khaimah Tourism Development Authority (RAKTDA) is inviting visitors to make this season truly unforgettable when they book a stay in the Emirate through its new 'Funderful' campaign.
Whether looking to enjoy its outstanding hospitality, thrilling adventure attractions or authentic cultural experiences, anyone who books a well-earned break in one of Ras Al Khaimah's participating 4- and 5-star hotels for two nights or more between 24th January and 31st May will be entered into a series of special draws to win an array of prizes. Guests will also get the chance to tackle the campaigns delightfully quirky tongue-twister 'absoluxuchillexcitinfunderful' via dedicated radio competitions to test how well they can get their tongues round the word that so deftly captures all that the Emirate has to offer as well as winning prizes.
Created together with its hospitality partners to give guests a truly unique and memorable stay, 'Funderful' supports the UAE's first domestic campaign 'World's Coolest Winter' that encourages residents to explore the hidden gems of the seven Emirates. With the 'Funderful' campaign, one lucky winner will walk away with the grand prize the keys to a stunning, rent-free ocean view apartment for a year, courtesy of RAK Leisure, a subsidiary of RAK Hospitality LLC. Meanwhile, other experiences up for grabs across bi-weekly draws include complimentary hotel stays, restaurant experiences and tickets to the Emirates famous attractions such as the Suwaidi Pearls farm, Jebel Jais Flight, Jais Sky Tour and Jais Sky Maze, and the recently opened Bear Grylls Explorer Camp.
The thrilling bi-weekly raffles will kick off from Tuesday 9th February, running until Tuesday 18th May, while the lucky winner of the grand prize will be revealed in June. Upon checking into the hotels during the campaign period, guests will receive one raffle ticket per booking that enters them into the draw. Radio listeners can also get in on the fun and tackle the 'absoluxuchillexcitinfunderful' tongue-twister on air, for the chance to win even more prizes.
Guests looking to put their luck to the test or simply for a change in scenery can choose from a variety of accommodation options to suit every need. The campaign aims to highlight the Emirate's diverse hospitality offer, following the success of its summer 'Shortcation' held last year, which generated more than 15,000 room nights over three months. Through this, Ras Al Khaimah was successfully able to position itself as a must-visit destination within the local tourism space, offering visitors the chance to unleash their adventurous side at the Jais Adventure Peak, explore its culture and heritage through its souks, the Pearl Farm and museums, as well as take to the great outdoors while trekking and hiking. As a result, the Emirate placed first in the UAE in terms of ADR and RevPAR month and year-to-date, as well as leading RevPAR in the GCC.
With guest safety and wellbeing its utmost priority, the Authority is working with all hotel partners to ensure they are strictly adhering to all government and public health guidelines and complying with all social distancing advisories. Ras Al Khaimah became the first city in the world to be certified as safe by Bureau Veritas and the first Emirate to receive the World Travel and Tourism Council (WTTC) Safe Travels Stamp. All 45 hotels in Ras Al Khaimah have received the Bureau Veritas certification.
Further information on the promotion can be found at https://visitrasalkhaimah.com/funderful/
The Ras Al Khaimah Tourism Development Authority (RAKTDA) was established in May 2011 under the government of Ras Al Khaimah. RAKTDA aims to develop the Emirate's tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Authority has a government mandate to license, regulate and monitor the Emirate's tourism and hospitality industry.