Bethesda, MD November 2020 Marriott International is pleased to announce the appointment of Parool Shah as Vice President of Global Brand PR. A seasoned brand communications and media relations executive, Shah has over 20 years of experience, and her appointment marks her return to Marriott International, having previously worked as Global Director of Public Relations, Americas for The Ritz-Carlton. In her role, Shah will lead media efforts for MarriottInternational's 30 diverse and vibrant hotel brands, including its prestigious luxury portfolio of the world's most desirable and coveted hotel brands: The Ritz-Carlton, Ritz-Carlton Reserve, BVLGARI Hotels Resorts, St. Regis Hotels Resorts, EDITION, The Luxury Collection, JW Marriott Hotels Resorts and W Hotels Worldwide.
Through her work as a communications executive, Shah has developed innovative media and company strategies and successfully lead teams as a spokesperson for several renowned national and global brands. She has cultivated influential relationships and driven results across multiple industries with focused storytelling to create meaningful customer journeys, amplified messaging through media relations, and leadership of brand marketing and social media teams to achieve
Commenting on her new role Shah states, "I am thrilled to once again be part of the Marriott International family. I look forward to working closely with the team to introduce industryleading global media strategies for the company's unparalleled 30 hotel brands around the world and tell their unique brand stories."
Shah joins Marriott International from Canyon Ranch, where she served as the Vice President of Brand Communications. In her role, Shah was charged with leading communication efforts for the pioneering wellness resorts and crafted a business narrative that defined the repositioning ofCanyon Ranchs evolution over the next 40 years. Prior to this, she served as the Senior Vice President of a boutique PR agency that represented clients such as Swire Hotels, several Four Seasons Resorts, Ponant cruises and more. Shah also worked as the Global Director of Public Relations for The Ritz-Carlton Hotel Company. She began her career in Beverly Hills, serving as the Director of the Beverly Hills Visitors Center and the Director of Public Relations for Neiman Marcus Beverly Hills.
Shah earned her B.A. in Journalism and Mass Communications from the University of North Carolina, at Chapel Hill.
About Marriott International:
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,400 properties under 30 leading brands spanning 135 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy, its highly awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.