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36225 15 Nov 2020

ROC 2020 as a True Hybrid Event, says HSMAI

Stay Connected, Stay Informed and Stay Relevant

Dubai, UAE, November 2020:Hospitality Sales and Marketing International Middle East(HSMAI) has announced the inauguralROC Middle Eastconference, as a hybrid edition toStay Connected, Stay Informed and Stay Relevant,is taking place onSunday, 6thDecember 2020,

The hybrid Revenue Optimization Conference (ROC) is being delivered in these challenging environments with the hope to lead the hospitality industry to resume business activities, re-connect again and exchange best practices.

Bob Gilbert, President CEO of HSMAI says: "We take great pride that the Middle East region is able to deliver the inaugural 2020 ROC conference in a physical and virtual setting. In an unprecedented year that has challenged us all, we are pleased to continue our industry support and deliver a true hybrid event."

ROC will display a state-of-the-art audiovisual production that will bring dynamic staging, with virtual engagement that will lead the technology sector into the future. A production not possible without our technology sponsors,Cvent, eClipse and Maze FX.

HSMAI Middle East is honored that Dubai Tourism has supported the vision it has articulated, and the opening keynote will be delivered by Issam Kazim, CEO,Dubai Corporation for Tourism and Commerce Marketing.

"The hospitality sector in Dubai has displayed tremendous resilience through the challenges of 2020, and it has also been one that has stepped up to the plate to drive the tourism rebound and ensure visitors can feel safe while enjoying everything the city has to offer. Thanks to the effective response to the Covid-19 pandemic initiated by Dubai and the UAEs leadership, we have been able to resume vital conferences like this one, which contribute to economic growth not only here, but across the wider region. As we look to build on the strong performance since the resumption of international tourism in July and gather momentum into 2021, HSMAI Middle East ROC attendees both physical and virtual will play a critical role," says Kazim.

Hospitality, tourism professionals and industry partners can participate in person or virtually. The event venue, set at the Intercontinental Festival City, will provide 220 attendees the experience of a true contactless conference. The virtual audience can enjoy the full experience of the event from the comfort of their offices or homes.

Mona Faraj, managing director of HSMAI Middle East, says: "We are truly thankful to all of our speakers and sponsors for making this Hybrid event a reality and giving our industry the opportunity to re-engage and re-connect in these challenging times. ROC 2020 is a collaboration masterpiece uniting great brands towards one goal. Without the key support of the InterContinental Dubai Festival City Hotel, our technology partners Cvent, eClipse and Maze FX and many partners such as Cendyn, Seera and many others, ROC 2020 would not be possible. We look forward to hosting many more successful hybrid ROC events in the future."

Registration is available now and seats are limited. To learn more and participate,



HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded inthe United Statesin 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide.

HSMAI operates regionally around the globe via Regional boards of directors and staff. There are four regions: theAmericas,Asia Pacific,Europe, and theMiddle East.Each region has signature programs and services for association members.HSMAI has a Global board which is comprising delegates from each Region. Learn more