28 September 2020, Dubai, UAE: It is estimated that 500 billion cups of coffee are consumed across the globe in a typical year so it’s no surprise that there’s an annual celebration dedicated to the almighty coffee bean. In honour of this year’s International Coffee Day, celebrated on Thursday 1st October, The Coffee Club will be offering all guests 50% off their chosen coffee across all UAE outlets, with their signature cappuccinos, lattes and espressos all up for grabs at a discounted price.
Sustainably sourced through cooperatives in Brazil, Colombia and directly from the farmers in India, The Coffee Club beans are picked and processed at origin, sent to their roaster in Melbourne for roasting before being packaged and sent to our outlets.
In support of worldwide coffee trade, The Coffee Club Sustainable Coffee Program donates 10 cents from every kilogram of coffee sold to help fund environmental and social projects in coffee growing regions. Since the program’s inception in April 2018, the program has raised $80,000 which will support numerous coffee producing families.
"With over 1,824,000 cups of coffee sold every year, we want to reward our loyal guests with something special on International Coffee Day" comments Ravi Chandran, CEO of Liwa Minor MENA. "We’re immensely proud of our heritage and our global teams who all contribute their skills and expertise towards this craft and on this day, we celebrate them too"
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About The Coffee Club
Since opening its doors in Brisbane in 1989, The Coffee Club has become Australia’s largest home-grown café group with more than 450 outlets throughout 11 countries. The Coffee Club lives by a simple mission and philosophy of providing Good Food, Great Service and Excellent Coffee. Answering the question “Where will I meet you?” The Coffee Club is well-known for its famous all-day dining menu and serves as a relaxed meeting place for its 40 million annual customers.
The Coffee Club currently has 29 stores across the UAE and can be found in key locations such as Yas Mall, Masdar City Center, Abu Dhabi Mall, Dalma Mall, Marina Mall, Al Forsan Village, Marsa Al Bateen, Sheikh Zayed Grand Mosque, Liwa Oaks Suites and Al Mushrif Co-operative in Abu Dhabi, while Bawadi Mall and Al Jimi Mall outlets serve guests in Al Ain. In Dubai, The Coffee Club is located at Marina Mall, DIFC, The Springs Souk, City Centre Deira, Onyx Tower, Wasl Vita Mall, Golden Mile at Palm Jumeirah, Times Square Mall, Riverland at Dubai Parks and Resorts, W Cluster in Jumeirah Lakes Towers, Marina Gate at Dubai Marina, Dubai Airport Free Zone Authority (DAFZA) and Bluewaters. The brand has also two outlets in Ras Al Khaimah located at Manar Mall and Grove Village.
About Liwa Minor
Liwa Minor is a joint venture between Al Nasser Holdings of UAE and Minor International of Thailand.
Al Nasser Holdings currently holds over 70 companies under its umbrella in multiple sectors including retail, steel manufacturing, power, polymers and structural steel, oilfield supplies, product storage, dredging, cathodic protection, real estate, construction, hotels and many more.
The Minor Food is one of Asia’s largest casual dining and quick service restaurant companies that owns, operates and franchises over 10 F&B brands and more than 2,000+ outlets in 20 countries across the Asia Pacific. Brands include Burger King, The Pizza Company, The Coffee Club, Dairy Queen, Coffee Hit, Bread Talk, Swensen’s, Sizzler, Thai Express Riverside and Benihana.
With the partnership, Liwa Minor opened the first of The Coffee Club cafés in January 2015. Since then, it has continued robust growth in the UAE and has plans to open more outlets in the Middle East in the next five years.