Abu Dhabi, UAE (September 15, 2020): Royal Bakers, the bakery brand from UAE-based National Food Products Company (NFPC), has revealed a complete overhaul of its logo and packaging in a move to refresh its presence in the market and increase appeal among the modern and savvy consumers of today, including existing loyal customers.
Featuring the slogan “Baked with Honesty, Packed with Love”, the redesign is a move to elevate Royal Bakers' market presence and its appeal to appear as good as its quality standards.
The initial look was introduced with the brand’s inception in 2012, featured a largely blue palette. It has now evolved to a more minimalistic layout. The Royal Bakers logo has now left behind its traditional blue for a striking combination of white and golden-brown, aligning the brand with its current consumer preferences.
The redesign has been implemented across all Royal Bakers products which include a wide array of baked goods: Sliced Bread, Arabic Bread, Buns, Rolls, Croissants, Cupcakes and Sliced cakes.
Group CEO of NFPC, Iqbal Hamzah said: “At NFPC, it will always be our commitment to provide consumers with food products that reflect their mindset in terms of dietary and lifestyle needs. All our Royal Bakers products are freshly baked within the UAE, they contain 100% quality ingredients, and have zero trans-fats – a healthy addition to any meal.
“Moreover, the updated packaging also speaks of our consumer mindset and their preferences towards more modern aesthetics and transparent brand values. Royal Bakers’ proud values: ‘Baked With Honesty, Packed With Love’,” he added.
Royal Bakers is widely distributed across all Emirates. The brand’s plethora of products are available across leading groceries and supermarkets. For more information about Royal Bakers’ products, visit their website, https://royal-bakers.com/ or follow them on Facebook (https://www.facebook.com/RoyalBakersUAE/) and Instagram (@royalbakersuae) to stay updated.
About National Food Products Company (NFPC):
NFPC (National Food Products Company) was founded in 1971 with the establishment of a dairy production facility in the middle of the Arabian Desert. Today, the UAE-based company is a multi-million-dollar organisation. NFPC’s products are consumed by more than half of the total population in the United Arab Emirates every single day. In addition, the company exports to over 40 countries in the Middle East, Africa and Asia, with the focus on GCC and LEVANT. Today, NFPC is one of the region’s largest employers with a staff of more than 4,500 in locations across the UAE and the region. Brands under the NFPC umbrella include, Lacnor, Oasis, Blu, Royal Bakers, Gulf & Safa, Milco and Melco.