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56377 23 Jul 2020

Signature Flavours Offer at Central Kitchen across Carrefour Stores

Provide high quality, ready-to-eat and easy to cook meals.

Dubai, UAE, 23 July 2020: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, unveiled the Carrefour Central Kitchen. The new facility will prepare and supply Carrefour stores throughout the UAE with consistent, high quality, ready-to-eat and easy to cook meals alongside grab and go items, and chopped vegetables.

Spanning 7,000 square metres, the Central Kitchen is a state-of-the-art facility located at the Carrefour Regional Distribution Centre in Jebel Ali. It is set to provide new and better food options while creating a taste unique to Carrefour, with a head chef regularly preparing and testing new recipes in a purpose built innovation kitchen. Once fully operational, customers can choose from a selection of 40 meals per day across different cuisines. With all food prepared in one centralised facility following Carrefour’s stringent hygiene standards, shoppers can trust the safety of the food served.

Hani Weiss, Chief Executive Officer at Majid Al Futtaim Retail, said: “Quality, convenience, safety, and wellbeing have become our customers’ top priorities when it comes to the food they consume. The Central Kitchen is the latest effort to cater to this need consistently and guarantees that all of Carrefour’s food items, meals, recipes, and inventive flavours have Majid Al Futtaim’s stamp of excellence. This is a testament of our proud record of innovation, customer-centric experiences and high-quality services.”

The Central Kitchen will replace all of Carrefour’s current food-to-go meals from external suppliers with high quality food made in-house and served across Carrefour stores. The facility will also prepare easy-to-cook, and ready-to-heat meals, and chopped vegetables that serves the fast-paced lifestyle of UAE’s residents.

The Central Kitchen will gradually provide customers with a range of high quality food made in-house and served across Carrefour stores. The facility will also prepare easy-to-cook, and ready-to-heat meals, beverages and chopped vegetables that serves the fast-paced lifestyle of UAE’s residents.    

 

About Carrefour

Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia. Today, Majid Al Futtaim operates over 300 Carrefour stores, serving more than 750,000 customers daily and employing over 37,000 colleagues. 

Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 100,000 food and non-food products, and an exemplary customer experience to create great moments for everyone every day.

About Carrefour in UAE

Carrefour was launched in the UAE in 1995. Today, Carrefour operates 29 hypermarkets and 80 supermarkets, employing more than 10,000 colleagues.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

www.majidalfuttaim.com

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