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35440 22 Jul 2020

Mall of the Emirates’ “New Beginnings” Summer Camp Wants the Little Ones to Indulge their Creativity

For Dubai Summer Surprises, an immersive programme of art, dance, and drama workshops will accompany the mall’s generous retail offers this summer.

Dubai, UAE, 22 July 2020: Young visitors to Mall of the Emirates can now indulge their passions for style, performance, and creativity all at once as they immerse themselves in an unmissable ‘summer camp’ of theatre, art, and dance workshops as part of Dubai Summer Surprises.

Launched in the spirit of new beginnings at Mall of the Emirates, where we are all back to a new, more exciting and well anticipated normal since the easing of the lockdown — and to coincide with the schools’ summer break — the workshops will complement an array of generous promotions all available until August 29.

Located at The Theatre — the mall’s dedicated entertainment space — the “New Beginnings” summer camp offers kids a space to develop self-confidence, self-discipline, individuality, and creativity while making friends along the way.

Dubai Performing Arts will host workshops on singing, dancing, and acting, while Dubai-based actress Emma Quintin will unlock kids’ imaginations as they learn to bring stories to life through storytelling sessions. For budding young ballet stars, the National Ballet Studio will spark their interest with an introduction to classical, contemporary, and repertoire techniques.

Art with Michael’s eco-friendly workshops will teach participants how to create an assortment of crafts using only natural and recycled material, complemented by daily arts and crafts classes lead by professional instructors, also found at The Theatre.

Finally, when kids and parents reunite after a long day of shopping and creativity, a schedule of musical theatre shows held at The Theatre offer a much-needed interlude, with shows such as Aladdin, Shrek, and Alice in Wonderland scheduled to pique the entire family’s interest.


About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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