76964 21 Jul 2020

City Centre Ajman serves up a feast of gamified discounts

From 15 July to 15 August, customers can earn generous discount vouchers simply by playing a contactless digital game in the mall

Ajman, UAE, 21 July 2020: City Centre Ajman is helping to make this a summer of pleasant surprises with the upcoming launch of Food Rush — a digital game of quick reflexes that will see visitors embrace their inner gamer to catch falling food on a digital platform to win discount prizes and earn savings along the way.

From 15 July to 15 August, visitors to City Centre Ajman can catch all the food fun — as the campaign name suggests — while earning a combination of mall GiftCards, VOX Cinema tickets, tenant vouchers, Magic Planet cards, and more. The contactless activation will be accessible to customers when they spend AED 200 within the mall.  

Customers can also double their chances of winning by spending an additional AED 100 at any in-mall food and beverage outlet. Foodies from across the emirate will be presented with a delightful selection of Food and Beverage options to choose from, including Ocean Basket, Nando’s, Gazebo, Mado, Big Apple Bagels, Keventers, KFC, McDonald’s, Cinnabon, Chocolala, Patchi and many others.

To working up even more of an appetite, customers can visit a designated standalone booth within the mall to play falling food game. Once customers have redeemed their receipts for a digital token at a customer service desk, they must simply scan the provided code on the stand to play the game. This will enable them to instantly take control of the screen in front of them. As delectable treats begin falling on screen, shoppers must act quickly — moving left to right to catch as many as they can within a given time limit.

Yahya Mohamed, Mall manager at Majid Al Futtaim-  City Centre Ajman said: “We are pleased to welcome the community back to our mall and offer them an interactive and safe way to earn unmissable discounts. We are excited to unveil all the amazing experiences and attractions, as well as mouth-watering food and beverage outlets, we have in store for our loyal customers. The falling food activation demonstrates our commitment to maintaining our mall’s status as a space to shop, play, socialise, and dine safely at the centre of the community.”

The activation is open from 10am to 10pm daily. A full list of Food and Beverage outlets available at City Centre Ajman can be found on the shopping mall’s website,


About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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