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60349 12 Jul 2020

The Malls Bounce Back with a Buzz

Families and residents recapture spirit of shopping as Dubai Summer Surprises launches to kick off citywide excitement

Dubai, UAE: 11 July 2020: With malls in Dubai fully reopening for business, families and residents across the UAE are making a beeline to the region’s most popular retail hub to recapture the spirit of shopping after a brief hiatus caused by the COVID-19 pandemic. The 23rd edition of Dubai Summer Surprises (DSS) has launched to bring joy to residents and visitors, and follows the reopening of the city to tourists on 7 July. Running for seven weeks until 29 August, the DSS campaign will this year include the Eid Al Adha and Back to School festivals and will showcase the best of retail and entertainment all summer long.

Shoppers’ enthusiasm for retail therapy has not ebbed with brand lovers and bargain hunters alike visiting their favourite malls in Dubai to pick up some great deals while parents with children in tow head over to mall entertainment centres that have also sprung back into action. There are also no age limitations on visitors but they are still required to adhere to the precautionary measures adopted at all malls including social distancing, wearing a mask and regular use of hand sanitisers to enjoy a safe shopping experience. As part of the preventative measures malls are also using advanced technology to minimise the risk of contagion including use of thermal scanners and cameras to monitor traffic at all entry points.

Setting up the stage for a vibrant summer season, the reopening of malls has given a major impetus to the domestic tourism sector and will add to the array of citywide experiences that will be offered to tourists who have begun visiting the city. A global destination, Dubai provides one of the best shopping experiences that is unique and diverse, ranging from city and street markets to traditional souks and world-class shopping malls stocked with everything imaginable from gold, perfume and haute couture fashion brands to food and beverage, electronics and handicrafts.

About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.