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115891 27 Apr 2020

HSMAI Middle East announces the Support of the KSA Hospitality Industry

Announced the launch of a new chapter in KSA

Dubai, UAE, 27 April 2020: Hospitality Sales & Marketing Association International Middle East (HSMAI), a global organization founded in the US in 1927, announces the inaugural launch of a new chapter in the Kingdom of Saudi Arabia (KSA).

HSMAI Middle East is renowned for being the platform that provides practical tools, insights, and cutting-edge expertise to enable knowledge sharing and enhance professional development in the hospitality industry.  It is a not for profit association that creates and curates content from thought leaders in hospitality sales, marketing and revenue optimization, including articles, white papers, case studies, research, best practices, and more from around the globe. 

“With a strong focus on education, it was a natural step to launch our next chapter in KSA,” says Mona Faraj, Managing Director of HSMAI Middle East.  “We see potential to educate hotel sales, marketing and revenue management disciplines in the country, and we welcome members to take advantage of our resources and support.”

The KSA chapter, formed by industry leaders, makes up the volunteer steering committee, led by Moustafa Manoon, Regional Director of Revenue Management – Middle East & Africa, Accor.  The committee members consist of these senior leaders from the KSA hospitality industry:  Ahmad Shaban, Commercial Director - KSA and Bahrain IHG; Mostafa El Anany, Regional Director of Sales - MEA Accor;  Sherif Omar, Director, Global Distribution -Shangri-La Hotels; Mohamed El Naggar, Revenue Performance Director KSA & Bahrain - IHG;  Saeed Al Aseeri, Acting General Manager Burj Rafal Riyadh;  Ahmed Rasmy, Regional Director of Revenue KSA - Levant Hilton; and Mohamed Kamel, Corporate Revenue Manager - DUR Hospitality.

Moustafa Manoon, Regional Director of Revenue Management – Middle East & Africa, Accor, says: “I’m delighted and excited to lead and launch the chapter in KSA. I strongly believe that HSMAI will bring great value to the hospitality industry of the country through its accumulated expertise, knowledge, and resources.”

HSMAI Middle East offers individual and group memberships with benefits that include: Weekly insight communications; educational webinars and archive access to HSMAI university, market intelligence sharing best practices and case studies from the industry’s top leaders, and complimentary training and events throughout the year.

“HSMAI creates a platform that supports the ambitious 2030 Vision of KSA to grow the hospitality and tourism sector to reach more than 100 million tourists and be within the top five tourism destinations globally,” says Manoon. “HSMAI can play a key role in accelerating the development of the local talent pipeline.”

To learn more about HSMAI and becoming a member, please visit



HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide.

HSMAI operates regionally around the globe via Regional boards of directors and staff.  There are three regions: the AmericasAsia Pacific, and Europe, and a chapter in the Middle East.  Each region has signature programs and services for association members. HSMAI has a Global board which is comprising delegates from each Region. Learn more at