Dubai, UAE, February 2020: Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism), has signed a memorandum of understanding (MoU) with the Promotion and Real Estate Investment Management Sector of Dubai Land Department (DLD), as part of a strategic alliance for enhancing cooperation and mutual facilitation of their business ecosystems. Under the MoU, both entities will work together to identify appropriate platforms to promote Dubai as a destination for tourism, entertainment, and events, while also further enhancing Dubai’s real estate sector.
The MoU was signed at the Dubai Tourism offices by Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Majida Ali Rashid, CEO, Promotion and Real Estate Investment Management Sector, DLD. The signing ceremony was attended by HE Helal Saeed Almarri, Director General, Dubai Tourism, and HE Sultan bin Mejren, Director General of DLD, along with several officials from both Departments.
The agreement outlines plans for both entities to enhance the Emirate's position as a trade hub and stimulate a unique investment environment by promoting real estate projects, organising, and hosting key trade exhibitions, and participating in international conferences. The MoU aims to offer wide-ranging support to companies as they establish their offices in Dubai, including reviewing legislation to integrate and elevate business standards as well as equipping them with the right infrastructure, events, and expertise. It also promotes the exchange of information, expertise, and continuous coordination to protect the intellectual property of both entities.
Commenting on the signing, HE Helal Saeed Almarri said: "Dubai Tourism continues to strengthen its ties with various government entities to promote Dubai‘s extensive destination proposition to investors and leisure visitors, while also encouraging them to attend various international conferences, events, and exhibitions. The signing of this MoU is a crucial step towards coordinating and consolidating our efforts to effectively leverage Dubai Tourism’s global marketing campaigns and the experience of DLD in promoting one of the city’s key economic sectors throughout the year.”
HE Sultan bin Mejren said: “The new MoU will be beneficial for both departments, especially since its ultimate goal is to strengthen Dubai’s image as one of the most important investment havens and tourist destinations among major global cities. The MoU comes as part of our continuous efforts to explore cooperation opportunities with various government entities to improve joint government work, and provide our services according to the highest standards of performance for our customers as well as optimally benefit from the opportunities to promote Dubai’s brand. We achieve this by highlighting all of Dubai’s principles and strengths to the global audience, especially the targeted groups looking for meaningful opportunities. The MoU aims to integrate efforts between the two departments and represent Dubai in the best possible way to highlight its distinctiveness, competitiveness, and unique characteristics from a wider perspective.
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.