Ajman, UAE (January 9, 2020) – Ramada Hotel & Suites by Wyndham Ajman, Ramada by Wyndham Beach Hotel Ajman and Wyndham Garden Ajman Corniche, organised a roundtable with a focus on the correlation between sustainability and profitability.
The panel, composed of seven experts in the field of sustainability and hospitality shared their respective insights on the topic. With the theme “Sustainability: responsibility or profitability?”, they discussed the commercial advantages of different eco-friendly practices and deliberated on the challenges of getting all industries on board. The discussion also included the importance of creating awareness across all stakeholders, aligning the company’s vision vis-à-vis the projected benefits, and the long-term financial gains of sustainable schemes and their effect on the overall business model.
Iftikhar Hamdani, cluster manager, highlighted: “Sustainability has always been in our agenda and we intend to keep the ball rolling and kickstart the year 2020 with a very insightful discussion on a cause that we are truly passionate about.
“Ramada Ajman has been campaigning for sustainability since 2012 and we have established an outstanding case study on its commercial benefits within our operations. We have an annual savings of AED120,000 from our zero landfill initiative and have proven that it is possible to have a profitable and socially-responsible business. Another point that we want to highlight is the value of staff retention in the success of any campaigns related to sustainability, which equates to higher profit for the business.”
The event was organised in partnership with Qissa’ Go, a storytelling collective. Its founder and CEO, Tanya Daud, served as the moderator of the roundtable. She added: “As storytellers, we understand the importance of reaching out to the audience, speaking their language, and finding out what drives them to take actions. This has been a very informative discussion on how each of us, as individuals and organisations, can act and motivate others to take positive actions to promote sustainability, no matter what field we are in.”
The other panelists are John Arnold, director of GreenGood Eco-Tech; Harbinder Singh, managing director of Sudeku; Rafik Kamel, director for franchise operations for the Middle East and Africa of Wyndham Hotels & Resorts; Khadeeja Balkhi, CEO and editor-in-chief of The CSR Journal; Fraz Ajmal, chief services officer of Qissa’ Go, and Shehara Rizly, assistant editor of TravTalk Middle East.
About Wyndham Garden Ajman Corniche
Wyndham Garden® is a hotel brand designed to make stays more carefree by focusing in what matters most to deliver stress-free, easy travel. The new Wyndham Garden Ajman Corniche offers convenient access to Ajman beach, alongside an array of dining and leisure options. Catering to both holidaymakers and business travellers, the four-star property features 179 rooms and suites, plus an executive lounge on the top floor with panoramic views of the Arabian Gulf. Additional facilities will include two restaurants, an outdoor swimming pool, gym and spa, separate health clubs for men and women, and a kids’ play area.
About Ramada Hotel and Suites by Wyndham Ajman
Ramada Hotel and Suites by Wyndham Ajman is the premier accommodation at the heart of UAE’s emirate on the rise. Conveniently located along Sheikh Khalifa bin Zayed, the hotel provides easy access to the UAE’s main airports, commercial centres and cultural attractions. With its spacious and stylish accommodation, Ramada Hotel and Suites by Wyndham Ajman caters to both business and leisure travellers, whether on short trips or long-term stays. The hotel offers modern comforts matched with unparalleled service. Guests can enjoy sumptuous food selection at Orchid Restaurant, R Cafe and the 24-hour room service, as well as the hotel’s first-rate facilities including a gym, indoor swimming pool, spa, and free access to its exclusive beach club.
About Ramada by Wyndham Beach Hotel Ajman
Ramada by Wyndham Beach Hotel Ajman guarantees to provide a tranquil and relaxing stay. Located along the Ajman Corniche, the hotel offers a stunning panoramic view of the Arabian Gulf. It is easily accessible to the major business, leisure and cultural hubs in the emirate and is just 25 kms from Dubai International Airport and 15 kms from Sharjah International Airport. A modern resort hotel, guests can enjoy a comfortable and peaceful stay with its well-appointed rooms and suites, and amenities including an indoor swimming pool, gym, and a beach spa. Plus, a delightful gastronomic experience at the hotel’s dining outlets – Flavors all-day dining restaurant and King’s Grill Restaurant.