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51510 11 Dec 2019

“Box Appeal” Campaign of Radisson Hotel Group Distributes 9,000 boxes to UAE labourers

The Box Appeal was launched in 2008 and is a month-long annual charity appeal organized by the Radisson Hotel Group

Residents fill the boxes with necessities, including T-shirt, cap, disposable razors, shaving cream, deodorant, toothpaste, toothbrush, talcum powder, small hand towel, comb, antibacterial soap, and shampoo. Filling a box with 12 mandatory items doesn’t cost more than Dh50-Dh60 but the impact the boxes have is massive.

This year’s boxes where donated and distributed to construction workers and street laborers just before the long National Day Weekend. The Responsible Business team members of Radisson Hotel Group with the help from participating schools along with Dubai Municipality once again got together to distribute the first boxes. More than 9,000 boxes are being distributed across labour camps in Dubai, Abu Dhabi, Sharjah and Fujairah in the next few weeks.

Tim Cordon, Area Senior Vice President, Middle East, Turkey and Africa said; “We are delighted to see another Box Appeal campaign come to a successful fruition with over 9,000 boxes collected this year. And we are very proud that the Box Appeal initiative has become a regular fixture in the local community calendar in the UAE for the past 12 years.  Radisson Hotel Group is firmly committed to being a responsible business where our team members can live our signature Every Moment Matters through positive action and meaningful work”



Radisson Hotel Group is one of the world's largest hotel groups with seven distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.

Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners. 

Radisson Meetings places its guests and their needs at the heart of its offer and treats every meeting or event as more than just a date on the calendar. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and our signature Yes I Can! service spirit and being uniquely 100% Carbon Neutral.

More than 95,000 global team members work for Radisson Hotel Group and at the hotels licensed to operate in its systems.


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