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54397 06 Nov 2019

Neon Book Hunt Attracts Over 2,000 Visitors to Umm Al Emarat Park

With 1,500 books already claimed since October 20

Abu Dhabi, 06 November 2019: Over 2,000 people have participated in the Neon Book Hunt at Umm Al Emarat Park since October 20, with 1,500 books already taken home. Using maps, LED neon lights, clues and their detection skills, little ones and adults ‘hunted’ for books.

The Neon Book Hunt is the latest initiative by Umm Al Emarat Park intended to encourage people of all ages to read more, in line with the Park’s ethos of ‘education through recreation’. Books were generously donated by the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), the Louvre Abu Dhabi, Kalima Translation Project, Hamdan Bin Mohammed Smart University Dubai (HBMSU), the Abu Dhabi Music and Arts Foundation (ADMAF) and Al Hudhud Publishing and Distribution. Additionally, more prizes were hidden inside the books, compliments of Home Bakery, Burger Bureau, Green for Life, Mira’s Creamery and Sugar Art. Prizes included vouchers from restaurants at the park and free entry tickets to the Louvre Abu Dhabi.

Taking place daily starting from 6:00 p.m. to 9:00 p.m. and running until November 20, the Neon Book Hunt is the ideal event for book lovers of all ages and the perfect opportunity your family needs to strengthen bonds and read more.

Grab a map and a neon flashlight and let the hunt begin – the mission is on!

About Umm Al Emarat Park

Umm Al Emarat Park, formerly known as Mushrif Central Park, was first opened to visitors in 1982. It is one of the oldest and largest urban parks in Abu Dhabi, centrally located on 15th Street between Airport Road and Karamah Street. The park was originally known as Mushrif Park and entrance was exclusive to ladies and children.

In January 2013, Umm Al Emarat Park was closed for redevelopment over a period of 24 months. The overall design of the new park honours the legacy of the late Sheikh Zayed bin Sultan Al Nahyan (May he rest in peace) and his vision of preserving the United Arab Emirates’ cultural and natural history. Furthermore, the vision supports the platform for ‘education through recreation’ for various age groups, opportunities for different community sectors to implement their common goals, promotes an active lifestyle that contributes to a healthy society and encourages the dynamic local culture, heritage and tradition. Sustainability has also been a core focus of the park’s design; the projects team took on the challenge of salvaging over 200 existing mature trees that were over 20 years old. After extensive redevelopment, the park reopened to the public on March 20th, 2015. The opening weekend attracted a record of 25,000 visitors.

Website: www.ummalemaratpark.ae

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