55536 20 Oct 2019

Insomnia Dubai: The Middle East’s Biggest Gaming Festival Comes to an End After 3 Action-Packed Days

Insomnia Dubai didn’t just live up to the hype; it eclipsed it!


·         Excited crowds gathered as HH Sheikh Mansoor Bin Mohammed Al Maktoum declared Insomnia Dubai officially open on Thursday.

·         Josh, Ethan & Tobi of legendary YouTubers The Sidemen made a truly spectacular entrance when they arrived in Dubai Police supercars.

·         Original Pokémon theme singer Jason Paige thrilled fans by performing the Pokémon song live for the first time ever in the Middle East.

·         All roads now lead to Insomnia Saudi on November 27-30 in Riyadh.


Dubai, UAE (October 2019): Insomnia Dubai, the biggest gaming festival in the Middle East, in partnership with Dubai-based events company, Global Event Management (GEM), has come to an end after an unforgettable 3 days at Meydan Grandstand. The all-out gaming spectacular kicked off in spectacular style on Thursday, October 17, as excited onlookers watched His Highness Sheikh Mansoor Bin Mohammed Al Maktoum declare Insomnia Dubai officially open, before an unmissable weekend of gaming action and entertainment unfolded.


An Unforgettable Weekend

Insomnia Dubai didn’t just live up to the hype; it eclipsed it! Fans were immersed in a gamers’ paradise, with non-stop gaming action and entertainment at every turn. On top of the endless selection of console, PC, eSports, retro, board and card gaming experiences on offer – gamers were able to take advantage of meet & greets with their favourite influencers, amazing prize giveaways, ‘Turn Up & Play’ areas, and celebrity interviews, as well as cosplay workshops, panel discussions, competitions, and so much more.


World-Class Entertainment

Insomnia Dubai’s stacked line-up of live entertainment certainly didn’t disappoint throughout the jampacked weekend, as excited fans witnessed mind-blowing stunt demonstrations, along with PUBG, Fortnite, Overwatch, and Assassin’s Creed shows by the multi award-winning West End Worldwide performers.

 After flying all the way from Paris to perform at Insomnia Dubai, The S3 Freestyle Team, the viral video sensations featuring the best street players of the moment, kicked up a storm every day on the main stage and in the FIFA Area with their unbelievable tricks and freestyle wizardry.

 The fun didn’t stop there, though, as festivalgoers were treated to Just Dance competitions, lip-sync battles, killer moves from the Insomnia Dance Crew, and much, much more!


A Superstar Line-up

After making a jaw-dropping entrance on Day 1 – IN DUBAI POLICE SUPERCARS – JoshEthan and Tobi of legendary YouTube group The Sidemen thrilled their loyal fans by taking part in meet & greets (which were available for all ticket holders), while posing for selfies, giving out awesome prizes, and autographing photos, as well as playing 1v1 games in the FIFA area. The Sidemen had lots of surprises up their sleeves for fans in attendance each day the 3-day festival. 

 World-renowned Minecraft and YouTube star Seapeekay was busy meeting and greeting fans, while taking part in plenty of fan-favourite activities, including in-depth interviews on the main stage and 1v1 challenges in the Minecraft Area. The world record holder for ‘Fastest Time for Building a House in Minecraft’ was only too happy to give away a host of great prizes to grateful gamers.


The launch of a World Exclusive: The First Person Shooter Game unveiled at Insomnia Dubai

The Virtual Training Simulation, a.k.a ‘FPS1’, is a state-of-the-art virtual reality experience system brought to you by applying the world’s best computer vision technologies based on human gaming interactions. The first-of-its -kind system can be applied to any FPS game to bring a virtual reality experience to the games that you'd normally play with a keyboard or controller. Gamers got to experience the awe-inspiring technology for the very first time in the world!


A Gaming Festival Like No Other

Original Pokémon theme singer Jason Paige thrilled everyone in attendance when he performed the Pokémon song live for the first time ever in the Middle East, exclusively on Insomnia Dubai’s main stage. The performance was made all the more awesome thanks to CEO & President of Intellivision Entertainment and all-round video game icon Tommy Tallarico, who joined him for the incredible live performance.

 Tommy also made a very special announcement relating to Intellivision Entertainment for the region. Intellivision is launching the Arabic version of their gaming console, Intellivision Amico, a first-of-its-kind console that will aim to cater to the Middle East’s growing appetite for gaming.


Prizes Galore at E-sports Tournaments

Over 3,000 people registered and played in online qualifiers leading up to the grand finales at Insomnia where over 1,000 players battled it out for the AED1/4 million prize pool. The tournaments were held in partnership with Gamers Hub Middle East where the winners will be announced in the next 24-48 hours with tournaments going on all through the night, in true ‘Insomnia’ style.


Insomnia Saudi

Attention now turns to the next instalment of the Middle East’s biggest gaming festival: Insomnia Saudi this year, which is set to continue the festival’s successful momentum.


Stay tuned to for updates, announcements and news over the coming weeks!


Check out all the highlights from Insomnia Dubai on Facebook and Instagram, and find out more about the upcoming Insomnia Saudi Gaming Festival at!


About Insomnia UK

Player1 Events* runs gaming events and activations around the world. It has been running events for over 20 years for some of the largest and most popular games. Insomnia Gaming Festival is now in multiple countries with the flagship event in the UK. It is a diverse and community led show containing content and features that are relevant to gamers, millennials and fans of popular culture. Welcoming over 100,000 visitors each year, Insomnia is the best place to get your product and brand in front of consumers who are the heartbeat of gaming and pop culture. Player 1 Events is owned by Game Digital, one of the largest and oldest gaming retailers in Europe.

*Previously known as Multiplay Events


About Global Event Management

Global Event Management (GEM Events) is a fully integrated event management, creative communications and experiential marketing agency. Headquartered in Dubai, UAE, with offices in Saudi Arabia and London, and over 30 years unrivalled experience in the Middle East, Global Event Management has organized a range of events and launched more than 500 companies, new brands and products across the globe. It’s because of this that Global Event Management is regarded as one of the leading event management companies in the UAE and across the Middle East. Global Event Management specializes in simple, insightful and creative event and experiential solutions. From corporate events, conferences, exhibitions and concerts, to brand experiences and a wealth of other integrated services, including marketing, public relations, sponsorship and innovative design, lighting and projection, Global Event Management can deliver it all seamlessly.