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84158 14 Oct 2019

Mid-East Travel and Tourism Industry to Increase Spending on IoT Technology by 22% by 2022

Says Arabian Travel Market report

  • E. online travel and hospitality sales to exceed US$100 billion by 2022
  • ATM to launch ‘Travel Forward’ conference to examine next-gen’ industry innovation

The Middle East’s travel and tourism industry is expected to increase its spending on Internet of Things (IoT) technology by 22% by 2022, according to data published ahead of the inaugural edition of Travel Forward, which will take place alongside Arabian Travel Market (ATM) 2020 at Dubai World Trade Centre from 19 – 22 April 2020.

With technological advances not only continuously evolving, but indeed accelerating the quality of life, and the introduction of new innovations such as artificial intelligence (AI), robotics, Virtual Reality (VR) and IoT, Colliers International predicts the Middle East online travel and hospitality market will outpace the global market by 17% over the next three years, with annual sales exceeding US$100 billion by 2022.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Technology, and the use of technology, is increasingly part of everyday life. Travel, tourism and hospitality are at the very forefront of tech innovation with many organisations investing huge sums of money to gain competitive advantage, while improving the customer journey and overall experience.

“That is why the introduction of events such as Travel Forward are so important to our sector’s future. Enhancing our existing technology offering, Travel Forward – which will be co-located with ATM 2020 – will showcase the very latest innovations from some of the brightest minds in the travel and tourism industry, allowing delegates to test new technologies and applications that could help them boost efficiency and transform their operations.

“With an array of high-profile keynote speakers and world-class technology experts lined up for the Travel Forward Conference Theatre, the event will connect buyers and suppliers from across the Middle East and beyond as well as facilitating face-to-face interviews and business opportunities.”

The debut Middle East edition of Travel Forward will cover the full spectrum of industry tools, from emerging innovations such as augmented reality (AR), virtual reality (VR), artificial intelligence (AI), robotics and machine learning, to existing systems such as booking engines, business management software and end-user technology.

In addition to the Travel Forward Conference Theatre, ATM’s own dedicated Travel Tech Theatre will also be returning – enabling exhibitors to conduct live demonstrations for attendees.

The standalone event will also feature ‘The Startup Showcase’ – a forum in which the brightest minds in the travel and hospitality industry will not only introduce and explain the theory behind their innovations but also demonstrate their advantages in real time.

A ‘Startup Competition’ will give suppliers the opportunity to make a six-minute visionary pitch about their latest innovation to a panel of judges. The three most impressive tech startup pitches will then be selected to present to the entire conference theatre, where audience members will vote for a winner who will receive service ‘tokens’ from a company and/or cash and/or mentoring.

Curtis added: “Travel Forward was originally launched during World Travel Market 2018 in London. Based on the success of the event to date, Reed Travel Exhibitions (RTE) rolled out a Latin America edition earlier this year, with the Middle East and a South Africa version to follow in 2020.

“The launch of Travel Forward at ATM 2020 not only confirms our commitment to continuously innovating our offering for all industry stakeholders, but also provides a platform for the industry to come together to take advantage of technological advances and stay at the forefront of innovation.”

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed almost 40,000 people to its 2019 event with representation from 150 countries. With over 100 exhibitors making their debut, ATM 2019 showcased the largest ever exhibition from Asia.

Adopting Events for Tourism Growth as the official show theme, ATM 2020 will build on the success of this year’s edition with a host of seminar sessions discussing the impact events have on tourism growth in the region while inspiring the travel and hospitality industry about the next generation of events.

About Arabian Travel Market (ATM)

Arabian Travel Market is the leading, international travel and tourism event in the Middle East – introducing both inbound and outbound tourism professionals to over 2,500 of the most breathtaking destinations, attractions and brands as well as the very latest cutting-edge technologies. Attracting almost 40,000 industry professionals, with representation from 150 countries, ATM prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities over the four days. 

To find out more, please visit: www.arabiantravelmarket.wtm.com.

ATM 2020 will take place from Sunday 19th April – Wednesday 22nd April 2020 #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than seven million participants.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have over 35 years’ experience in organising world-leading travel exhibitions.

About World Travel Market

World Travel Market (WTM) portfolio comprises four leading B2B events across four continents, generating more than $7 billion of industry deals. In addition to ATM, the events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts. http://london.wtm.com/.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors attend the event to network, negotiate and discover the latest industry news. http://latinamerica.wtm.com/.

Next event: Tuesday 31 March to Thursday 2 April 2020 – Sao Paulo.

WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. http://africa.wtm.com/.

Next event: Monday 6 to Wednesday 8 April 2020 – Cape Town.