56958 08 Oct 2019


Insomnia Dubai is proudly partnering with Gamers Hub Middle East & Emirates Esports Association for ‘Road to Insomnia’.

  • REGISTER HERE at Gamers Hub Middle East for Fortnite, with a prize pool of AED33,000 / $9,000 (duo) and AED25,700 / $7,000 (solo).
  • Insomnia Dubai’s Gaming Quiz, hosted by popular duo Catboy & Lorra, will take place on October 19th at Insomnia Dubai. 

Dubai, UAE (September 2019): With the Middle East’s biggest gaming festival fast approaching, excitement is building among the gaming community, and gamers haven’t had a chance to catch their breathes with the volume of huge announcements coming every week from Team Insomnia. So far, the ‘Road to Insomnia’ eSports online qualifiers have provided the perfect remedy for impatience when it comes to hardcore gamers who can’t wait until October. Qualifying teams will then battle head to head at the highly anticipated Insomnia Grand Finals of 12 of the region’s biggest game titles and a prize pool of ¼ million dirhams! 

Up until now, more than 470 players have competed online for over 270 hours in the hotly contested online qualifiers. Registrations and the qualifying rounds for DOTA 2, Rainbow 6 Seige, CS: GO 1v1 and CS:GO 5v5 have been completed and are now closed with and Apex Legends and Overwatch online qualifiers still ongoing. 

Registration for the immensely popular Fortnite have also been opened with a whopping 400 plus players registering within the first 24 hours of the announcement. There will be two rounds of the Fortnite qualifiers (duos) on September 20th and on October 4th, before the finals at Insomnia Dubai alongside the qualifiers and finals for Fortnite duos when winners compete to win cash prizes of AED33,000 / $9,000 (duo) and AED25,700 / $7,000 (solo). Registrations for the qualifiers for console games FIFA20 and Mortal Kombat 11 are also open online with qualifier dates and location to be revealed soon. 

“We’re extremely proud to be hosting the ‘Road to Insomnia’ with the support of Gamers Hub Middle East and the Emirates Esports Association, and we’re excited to see the development of eSports in the region by creating a platform for the future generation of professional athletes,” commented James Magee, organiser of Insomnia Dubai. 

More big news incoming: Insomnia Dubai’s Gaming Quiz will take place from 6pm to 7.30pm on October 19th at Insomnia Dubai and will be hosted by Catboy & Lorra. Anyone who’s been to one of Catboy & Lorra’s quizzes knows you’re not going to get a boring, sit-down Trivial Pursuits rip-off. And for Insomnia Dubai, the team behind The Dubai Quiz has gone full-on gamer! 

Expect audio, video, mental and physical challenges, to test all areas of your gaming knowledge, plus you’ll be getting creative with a chance to show off your team’s artistic skills, all accompanied by great music throughout. A host of great team and individual prizes will be revealed very soon; teams can be made up of a minimum of 4 people and a maximum of 8. Are you and your squad up for beating the big bosses of quizzing, or will it be GAME OVER? Registration is now open, and you can sign up on the Insomnia Dubai website HERE

Have you got your tickets yet? Head over to Virgin and Platinumlist to check out all the detailed ticket breakdowns for each ticket category, but hurry; they’re selling fast! 

Keep an eye on or check out Insomnia Dubai on Facebook and Instagram for all upcoming announcements, and get ready to


at the Middle East’s biggest gaming festival. 

About Insomnia UK

Player1 Events* runs gaming events and activations around the world. It has been running events for over 20 years for some of the largest and most popular games. Insomnia Gaming Festival is now in multiple countries with the flagship event in the UK. It is a diverse and community led show containing content and features that are relevant to gamers, millennials and fans of popular culture. Welcoming over 100,000 visitors each year, Insomnia is the best place to get your product and brand in front of consumers who are the heartbeat of gaming and pop culture. Player 1 Events is owned by Game Digital, one of the largest and oldest gaming retailers in Europe. 

*Previously known as Multiplay Events 

About Global Event Management

Global Event Management (GEM Events) is a fully integrated event management, creative communications and experiential marketing agency. Headquartered in Dubai, UAE, with offices in Saudi Arabia and London, and over 30 years unrivalled experience in the Middle East, Global Event Management has organized a range of events and launched more than 500 companies, new brands and products across the globe. It’s because of this that Global Event Management is regarded as one of the leading event management companies in the UAE and across the Middle East. Global Event Management specializes in simple, insightful and creative event and experiential solutions. From corporate events, conferences, exhibitions and concerts, to brand experiences and a wealth of other integrated services, including marketing, public relations, sponsorship and innovative design, lighting and projection, Global Event Management can deliver it all seamlessly. 

About Emirates ESports Association

Emirates ESports Association was formed in 2015, a government organisation created to regulate and oversee the growth of the eSports industry in the UAE. Working closely with local government entities and communities in order to bridge the gap and create a unified ecosystem, their mandate includes creating platforms to support the players themselves and their journey from amateur to professional. This will then allow the UAE to be recognised on an international level in the eSports markets. 

About Gamers Hub Middle East

Gamers Hub Middle East (GHME) was established with the vision to elevate eSports in the MENA region. Based in the UAE, GHME focuses on the advancement of eSports through consistent tournaments, international standards of competition, greater brand opportunities and increased overall awareness.

GHME’s strength lies in its partnerships with brands like Intel, Dell Alienware, Lenovo Legion, Omen by HP, Majid Al Futtaim, Steelseries, Kingston HyperX, Sennheiser, LIV Banking and much more; in its association with game developers like Epic Games, RIOT games and Blizzard to name a few; in its connection to over a 150 gaming cafes and counting and most importantly, in its ever-growing relationship with gamers in the region.

Over the past year, GHME has hosted the LAN biggest tournaments in the Middle East and UAE for Dota2 and CS:GO in its own Battle of Cafes (BOC) format across a span of 5 weeks and launched the first ever League of Legends Championship in the MENA region with LAN tournaments across 3 months in UAE, KSA and Egypt. GHME has also executed gaming tournaments in retail outlets across UAE & KSA in Virgin Megastore, Carrefour and Jarir Bookstore. Together with Dell Gaming, GHME also received the Best Activation for its Fortnite Tournament and stand at Games Con 2018. Aside from these, GHME also hosts regular LAN and online tournament for various game titles including League of Legends, PUBG, FIFA, Dota2, CS:GO, Fortnite and more.

GHME’s key strength and foundation is in its experienced team of gamers and gaming enthusiasts who have a keen understanding of the gaming industry coupled with the passion to raise the level of gaming in the region.