Barceló Hotel Group has appointed Ahmad Shaban Fernandez as Vice President Sales & Marketing at Barceló Gulf. The Jordanian-Spanish national possesses experience in regional and local markets, through his previous assignments with Marriott Hotels International, Rotana Hotels, InterContinental Hotels Group and Melia Hotels International.
His role at Barceló Gulf, partner of Barceló Hotel Group in the Middle East, includes establishing commercial targets for the entirety of the region and developing strategic plans based on the brand’s long-term objectives.
“It’s a pleasure to be joining the renowned Barceló Hotel Group, and to take on the challenges that this opportunity will give rise to. It is the synergy between the brand ethos and that of the market, when coupled with the global reaches of the brand, that lay the groundwork for successful growth in the region”, shares Fernandez.
Fernandez acquired his business acumen through achieving a BA in Economics at Amman Private University in Jordan, and throughout the assignments he previously served around the region. His most recent UAE based roles include Regional Head of Sales Middle East & Africa at Rotana Hotels Management Corp, and Regional Director of Sales & Marketing – MEA at Melia Hotels International.
Goulam Amarsy, CEO of Barceló Gulf, partner of Barceló Hotel Group in the Middle East said: “We are delighted to welcome on board, Ahmad Shaban Fernandez, and place commercial activities under his guidance. His talents will spearhead ongoing successes as we continue to develop and rebrand properties within the region. His experience showcases his excellent leadership qualities, set to cement Barceló Hotel Group as a hospitality provider of choice for tourism and business travel within the region.”
About Barceló Hotel Group:
Barceló Hotel Group is a family run business with over 85 years of history. It is part of the extensive tourism offerings of the Barceló Group including tour operators, incoming services, an airline and 700 travel agencies.
The Barceló Hotel Group is the hotel division of Barceló Group, which is the 3rd largest chain in Spain and the 29th in the world. It currently operates 247 leisure and city hotels with 4 and 5 stars, and over 53,000 rooms in 22 countries, all marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts y Allegro Hotels.