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78350 15 May 2019

Dubai Tourism Participates in 'Well of Hope' Initiative by Pumping 12,210 Litres of Water

Pumps water ‘virtually’ with the help of a mobile interactive device.

Dubai, UAE; 15 May 2019: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has participated in the ‘Well of Hope’ initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai by pumping 12,210 litres of water ‘virtually’ with the help of a mobile interactive device.

Employees of Dubai Tourism led by the Director General, His Excellency Helal Saeed Almarri enthusiastically took part in the contest to pump a large volume of water through this mobile system.

Guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the ‘Well of Hope’ initiative was established with the objective of giving hope to millions of less fortunate people around the world. As part of the initiative, teams participated in an interactive competition by using a device that virtually simulates the pumping of large volumes of water. The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) will donate the equivalent volume of the water that was pumped virtually into the machine to people living in remote areas, with a focus on alleviating the suffering of those in dire need of access to clean water.

Commenting on the participation of Dubai Tourism, His Excellency Helal Saeed Almarri, said:  “As part of our commitment to supporting initiatives that promote community development, we are proud to have played an active role in this inspiring humanitarian initiative launched by His Highness, Sheikh Mohammed bin Rashid Al Maktoum. The collaborative engagement by both government and private sector employees in the ‘Well of Hope’ competition will have an enormous impact on communities around the world, and is underpinned by the tremendous response shown by Dubai Tourism staff in contributing towards this worthy cause. With Ramadan as a time for reflection, the timely ‘Well of Hope’ initiative further strengthens the position of the UAE as a pioneer of humanitarian campaigns, and supports the efforts of the Dubai government in implementing CSR programmes that involve their workforces.”

According to published statistics, more than 844 million people around the world do not have access to clean water, which represents 1 out of 10 people on the planet.


About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.