Latest News

132518 14 May 2019

TIME Hotels Joins an Elite Club

New loyalty programme to offer guests added value at TIME hotels

Photo caption: (L-R) Richard McGrath, CFO, TIME Hotels, Mohamed Awadalla, CEO, TIME Hotels, Rania Younes, TV and radio personality and Elie Younis, founder and CEO of Plan B Solutions and eliteclub.

UAE-headquartered TIME Hotels has signed an agreement with Dubai-based Plan B Solutions, to offer its guests the opportunity of enrolling in the TIME Elite Club Membership.

The cobranding loyalty programme has two tiers, the first being a complimentary level where would be members can enroll for free, by simply downloading the eliteclub mobile app and registering. Members can earn two points for every one US dollar spent in any participating TIME hotel and points can be redeemed, through the eliteclub e-commerce platform against gift certificates, retail products or cash vouchers, which can be spent at any TIME Hotel.

“Elite Club is all about adding value to our proposition. Guests can earn points every time they stay or dine with us, which can be saved and redeemed at a later stage. Although we already have a very loyal customer base, we thought this was another way of saying thank you for their continued loyalty,” said Mohamed Awadalla, CEO, TIME Hotels.

The executive tier of the programme comes with an annual membership fee of AED 990, but opens the door to a world of advantages, including unlimited discounts of up to 50% on F&B, free upgrades and up to 20% discounts on rooms; AED 1,600 worth of complimentary voucher packages, containing free accommodation and breakfast, plus free access to 100 swimming pools and beach resorts for two people, at all hotels enrolled in to the eliteclub loyalty scheme.

“This loyalty programme also allows members to take advantage of considerable discounts and value-led offers, not only from TIME Hotels but from an extensive collection of bars, restaurants and experiences, as well as another 30 branded hotel partners across the globe,” said Elie Younis, founder and CEO of Plan B Solutions and eliteclub.

For more information, please log onto


About eliteclub

Plan B Solutions is a Dubai-based company that has been pioneering with innovative Rewards and Loyalty programs since 2012. The company’s services have rapidly expanded and are now present in more than 15 countries with ambitious international expansion plans. Together with a team of connoisseurs and achievers within the loyalty program field, the company launched its most advanced loyalty program, the eliteclub. Today, this technology-based platform combines over 400 independent and internationally branded hotels and resorts in 31 countries under one loyalty umbrella, offering attractive benefits to more than 60,000 members.