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153170 29 Apr 2019

Alpha Destination Management Launches ‘Alpha Pass’

Giving Access to Dubai’s Top 25 Attractions while Saving 45%

Mr. Ghassan Aridi, CEO of Alpha Destination Management and Mr. Samir Hamadeh, General Manager of Alpha Destination Management

Alpha Destination Management announced the launch of ‘Alpha Pass’ today at the Arabian Travel Market (ATM) that will allow travellers to see the best of Dubai and save 45%.

Unveiling the pass, Samir Hamadeh, General Manager of Alpha Destination Management, said, “The Alpha Pass is the easy way to make the most of your trip to Dubai with 25 must-see attractions, tours and experiences to choose from. The pass has been designed to offer a more complete and tailored experience for less. It will give tourists the opportunity to visit 3, 4 or 5 attractions of their choice over 5 days and save up to 45% making it the perfect way to explore the city.”

Combining the best of the emirate’s sights and attractions, the Alpha Pass is the ultimate one-ticket sightseeing solution. Samir stressed, “Dubai is among the world’s most visited cities being a leading attractions hub and at Alpha we are proud to play a pivotal role in supporting the emirate’s extraordinary tourism vision. We offer a carefully curated collection of some unique city excursions and sightseeing tours that are guaranteed to make every trip memorable. With the Alpha Pass, our aim is to provide travellers a seamless experience with outstanding value and convenience.”


How the Alpha Pass Works:

Step 1: Pick & Choose

  • Choose from over 25 of Dubai’s best attractions.
  • Opt for 3, 4 or 5 tickets to use over 5 days.

Step 2: Show & Go

  • Purchase your chosen package & download your iPass.
  • Simply present your iPass at entry or for booking.
  • Check attraction details for those venues that require prior reservations.

Step 3: Enjoy & Share

  • Have fun exploring and share your experiences with family, friends and the world.
  • Tag your photos using #iVentureCard on Instagram to be featured.


Alpha Pass will access to 25 top attractions across Dubai:

  1. Aqua Fun Park
  2. Boardwalk
  3. At The Top, Burj Khalifa
  4. City Sightseeing Hop-On, Hop-Off Bus
  5. Creek Cruise Dinner
  6. Dubai Aquarium & Underwater Zoo
  7. Dubai City Tour
  8. Dubai Dolphinarium
  9. Dubai Fountain Show and Lake Ride
  10. Dubai Frame
  11. Dubai Mall Ice Rink
  12. Dubai Safari Park
  13. Etihad Museum
  14. Flying Cup
  15. Hub Zero
  16. Hysteria Haunted House Dubai
  17. Kidzania
  18. Laguna Waterpark
  19. Lost Chambers & Ambassador Lagoon Atlantis
  20. Marina Dhow Cruise Dinner
  21. Mattel Play! Town
  22. Orbi
  23. Splash Tours
  24. The Green Planet
  25. Wild Wadi Waterpark

Visitors to ATM can find Alpha Destination Management on Stand No. TT1130 located in Sheikh Saeed Hall 1 in Dubai International Convention and Exhibition Centre.

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About Alpha Destination Management

Founded in 1996, by Mr. Ghassan Aridi and his partners, Alpha Destination Management is the leading destination management company and a pioneer in the tourism sector in the Arabian Gulf. Over the last two decades, the company has established itself as one of the most credible and reputed brands not only in the Gulf region but also in the international tourism industry. Controlling a significant market share of the lucrative tourism sector in the GCC, Alpha Destination Management is a market leader in the region with the largest annual turnover and wide network of international partners offering the highest levels of service and innovative and exciting experiences. Our extensive global and local knowledge and network, outstanding expertise and sound reputation is the key to success for us and all our partners.

For more information about Alpha Destination Management visit