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80766 28 Mar 2019

Barcelo Maya Grand Resort Makes Tequila History with Guinness World Records™

All-Inclusive Riviera Maya Resort Hosts Largest Tequila Tasting Ever

MIAMI (March 2019) – On March 23, 2019, Barceló Maya Grand Resort (comprised of Barceló Maya Beach, Barceló Maya Caribe, Barceló Maya Colonial, Barceló Maya Tropical, and the all-suite, AAA Four-Diamond Barceló Maya Palace), made tequila history. The all-inclusive Riviera Maya resort achieved a GUINNESS WORLD RECORDS title for the largest tequila tasting event of all time.

“Barceló Maya Grand Resort is the perfect place to experience Mexico’s signature spirit – tequila,” said Miguel Ángel Guardado, Director Barceló Hotel Group México. “Our record-breaking tasting event last night celebrated the authentic culture and heritage of tequila on the largest scale we could imagine.”

The tasting saw 1,449 tequila lovers sampling five premium Mexican tequila brands in the incomparable setting of the Convention Center Meeting Room Chichén Itzá. Organized in collaboration with the Certifying Company Tequila Royalty and directed by Tequila Technician Fernando Luevano, the record-breaking event also commemorated the 25th anniversary of the Tequila Regulatory Council (TRC). For more information on the council, visit https://www.crt.org.mx/index.php?lang=en.

 

About Barceló Hotel Group

Barceló Hotel Group is the 3rd largest hotel chain in Spain and the 29th largest in the world. The hotel group’s portfolio currently boasts 249 urban and leisure hotels ranked between 4 and 5-stars with more than 54,000 rooms throughout 22 countries and marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. For more information or reservations, visit www.barcelo.com.


About Guinness World Records 

GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 141 million copies in over 40 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date. 

Guinness World Records’ worldwide television programmes reach over 750 million viewers annually and more than 3.7 million people subscribe to the GWR YouTube channel, which enjoys more than 328 million views per year. The GWR website receives over 20.5 million visitors annually, and we have over 15 million fans on Facebook.   

The Guinness World Records commercial sales division provides customized consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.