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115214 14 Mar 2019

H.H. Sheikh Ahmed bin Saeed Al Maktoum Officially Inaugurates Premier Inn’s 7th Hotel in the UAE

His Highness unveiled a plaque to mark the occasion.

12 March 2019, UAE – His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group, has officially inaugurated Premier Inn Al Jaddaf, the 7th property for the brand within the UAE.

During the opening ceremony, His Highness unveiled a plaque to mark the occasion and toured the guest rooms, restaurants, and public areas. The event was also attended by Gary Chapman, President Group Services & dnata, Emirates Group, Adam Nicholls, Managing Director Premier Inn Middle East and other senior officials. 

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group, said: “Dubai continues to be one of the most visited destinations, attracting millions of business and leisure travellers from every part of the world. Since the opening of its first hotel in 2009, Premier Inn has established a strong presence with its consistent services, and excellent value proposition, contributing to the rich variety of hospitality options in Dubai. Offering the same high quality product and affordable prices, we are sure that this modern, conveniently located and well-equipped hotel will be as popular as the other six facilities in its UAE network.”

Adam Nicholls, Managing Director of Premier Inn Hotels Middle East, said: “We’re really pleased to add Premier Inn Dubai Al Jaddaf to our portfolio, our strongest proposition in the UAE and our largest hotel in the region. Dubai is a city that continues to grow, and our investment into the region doesn’t stop here, with further hotel openings on the horizon. We’re continually looking at ways to enhance our guest experience, to offer a market leading product and provide a proposition that represents excellent value for money.”

A joint venture between Emirates Group and Whitbread, the flagship property signals a new era for Premier Inn Middle East, with greater emphasis on guest experience alongside convenience for mid-market business and leisure travellers. The partnership strongly supports the Government of Dubai’s Tourism vision to offer high standard accommodation, catering to all categories of visitor, and achieve its goal of welcoming 20 million visitors by 2020.

As the UK’s top-rated hotel brand, Premier Inn has been a part of the UAE’s growing hotel industry for 10 years, having opened its first hotel in Dubai Investments Park in 2009. Offering the most rooms outside of the UK, the brand is committed to expanding its portfolio further in the region within key business hubs.

Premier Inn Al Jaddaf offers a mixed inventory of spacious guest rooms from double occupancy to those which can accommodate a family of up to four. The 389 stylish rooms come with a working desk space and Premier Inn’s signature Hypnos bed paired with a pillow menu and black out curtains fulfilling the hotels’ brand promise of a guaranteed good night’s sleep. Remaining true to its heritage, the new hotel utilises contemporary design while embracing British charm and local culture.

The new property provides dining options catering to all tastes. Nuevo, the all-day dining restaurant invites guests to enjoy dishes from around the world including the famous “All You Can Eat” breakfast whilst Mr. Toad’s delivers a traditional British pub welcome serving a hearty British menu. Resident Costa Coffee completes the offering.

Leisure facilities include a gym with a variety of equipment and a stylish rooftop swimming pool featuring a gazebo seating area and panoramic views of the Al Jaddaf area.

Ideally located in the city’s up and coming cultural district of Al Jaddaf, the new hotel is just 10 minutes away from Dubai International Airport and the cities major business districts; World Trade Centre, Dubai International Financial City, Dubai Healthcare City, and is less than 1 km away from the nearest metro station.

The hotel group has announced a special opening offer of AED 99 which can be booked exclusively on the official website 3 days ahead of the preferred stay date and is valid for stays until 30th September 2019.

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About Premier Inn (UAE)





Whether you’re visiting for tourism or business, you can look forward to your upcoming stay in the UAE with Premier Inn Hotels. Situated in prime locations in Dubai and Abu Dhabi, Premier Inn offers you an affordable award-winning experience with easy access to key business and tourist attractions in the country. Book your stay in one of our Premier Inn Hotels in the UAE, and enjoy a relaxing and memorable experience. Premier Inn’s existing portfolio of hotels in the Middle East are:

  • Abu Dhabi Capital Centre
  • Abu Dhabi International Airport
  • Dubai Ibn Battuta Mall
  • Dubai International Airport
  • Dubai Investments Park
  • Dubai Silicon Oasis
  • Dubai Al Jaddaf


About Premier Inn (UK)

Premier Inn was named the UK's top-rated hotel chain for 2018 according to Which? With over 750 hotels and more than 72,000 bedrooms across the UK and Ireland, Premier Inn guests are never far from a great night's sleep at fantastic value prices. Premier Inn hotels are in more locations than any other UK hotel brand for the ease and convenience of leisure and business travellers alike.

All Premier Inn bedrooms feature en-suite bathrooms, a luxurious Hypnos® bed, a choice of pillows, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food and drink including a delicious all-you-can-eat breakfast.

Across the estate, the average Trip Advisor score for Premier Inn hotels is 4.2. The business has been awarded the Best UK Family Hotel in the TripAdvisor Travellers' Choice Awards for the 2nd year running, Best UK Hotel Group in the Silver Travel Awards and the Business In The Community Environmental Leadership Award. 

Great Ormond Street Hospital Children's Charity is the National Charity partner of Premier Inn and to date team members, guests and suppliers have reached the milestone of £10 million, which formed part of the funding towards the Premier Inn Clinical Building, officially opened in January 2018. The next phase of the partnership will see Premier Inn guests and team members raising funds towards the new Great Ormond Street Hospital Sight and Sound Centre. The centre, due to open in 2020, will be the first dedicated medical facility for children with sight and hearing loss in the UK.

Outside of the UK, you will find Premier Inns in the Middle East and Germany with plans to expand in Ireland. Premier Inn has exciting expansion plans in the German market, it opened its first hotel in Frankfurt in 2016 and the business has a further 30 Premier Inn hotels in its secured pipeline in Germany.